Paid Search Marketing

Paid Search Marketing is a scalable form of online marketing that brings internet searchers looking for what you provide closer to the advertisements you run.

  • 120%Maximize Conversions
  • 62%Decrease in CPL
  • 10%Decrease in CPC

Did you know that 41% of user clicks are received by the top 3 paid advertisements on the SERPs, on an average? We bet you didn’t know that 65% of companies have acquired a customer through paid ads on LinkedIn! And yes, paid search ads have the potential to grow brand awareness by 80%. Thus, paid search marketing is an effective tool in the hands of online marketers. It generates traffic on your website upon the payment of a pre-decided amount every time your ad is clicked on search engines or social media platforms.

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What We Do:

With sound expertise in Google Ads and Search Engine Marketing, upGrowth helps you reach out to people with high purchase intent and achieve optimum conversion rates while staying on a budget.

PPC Account Setup

After you have decided to set up a PPC campaign, you need to set up an Ads account for the target channel and implement a keyword research to choose the right keywords. We decide daily budgets and optimize it regularly for maximum ROI.

Targeted Ads

Knowing your target audience is the key to higher conversions, which is essentially the goal of marketing. We study buyer persona and target people with the highest possibility to convert. Ads are flashed accordingly to stimulate their interest so that they act on the CTAs you provide.

Conversion Tracking

By tracking conversions, we help you quantify the efficacy of your ad campaign(s). The metrics tell you know how well your ad campaign has been triggering leads, downloads, sales, email newsletter sign-ups, website purchases, and any other action. Tracking enables taking corrective action if a campaign is not yielding desired results.

Optimized Campaigns = Higher ROI

The job is still only half done after your ad campaign is set up. Your PPC campaign with multiple campaigns existing within it needs to be managed, tested, refined, and improved for optimum results and better ROI. Your keywords and ad text require tweaks if they are not performing suitably; and the display network may need to be reviewed to weed out any undesirable source of traffic.

Paid Search Marketing Funnel

The Paid Search Marketing Funnel follows a series of stages leading to conversion so that you get optimum returns on your marketing budget.

Keywords and Ads

Arriving at the keywords relevant to your PPC campaign and creating catchy ad phrases around them to get your target audience interested.

Landing Pages

Creating conversion-focused yet content-rich landing pages your targeted users will arrive at upon clicking your ad.

Tracking and Retargeting

Keeping a continuous track of user activity and retargeting ads to display more relevant content before conversion.

Conversion

Optimizing your campaign to get your targeted audience to complete the desired action, after your PPC ad is clicked on.

Our Recent Case Studies

We often come across unique situations with our clients requiring solutions customized to their line of business. Let’s take a look at a couple of case studies that indicate the challenges posed before us and the practicable solutions we came up with.

Case Study

How We Do It?

Paid Search Marketing requires extensive knowledge and expertise in strategic campaign management so that you get maximum returns on your spend.

Keyword Research

Understanding the goal of your ad campaign and researching the keywords relevant to it is a critical task that needs meticulous work. Once the keywords are shortlisted, your account is set up.

Budget Optimization

It is a continuous job to maintain the successful components of your campaign and scale back those that have not been performing up to the mark.

Test Based Optimization

Your campaigns are run in test mode initially to check how they perform. Based on how they fare, your targeted keywords, bids, ad text, and channels may be fine-tuned to improve performance.

Retargeting Users

Your ads are displayed to users who have already visited your website by updating them frequently so that they are more relevant and boost the chances of repeat users.

Testimonial

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