How we Decrease the ACoS of Lifestyle Product Category by 49%, Increase Revenue by 6X and Increase the Total Number of Orders by 300%

Solutions

Here are some of the important elements of our holistic, long-term Amazon PPC strategy:

• We identified that Amazon PPC and organic have co-relations. Thus, we optimized the product listing which included terms used in paid campaigns.
• We made sure that we bid on every available campaign/targeting type.
• We adjusted the ad bids with respect to the keyword level CoS/sales to keep the costs as low as possible without compromising on efficiency.
• We did not go into the campaign with a predefined notion of what the bid adjustment should be. We went through extensive experimentation before we settled in on the bid adjustment that worked best.
• We also generated awareness about the brand through Sponsored Brand campaigns.
• We did extensive experimentation and A/B testing with different keyword match types to make sure that we had the right one.