Customer Lifetime Value Calculator (CLTV)

Customer lifetime value is a numeric representation of the net profit you predict will be attributable to a given customer over the duration of your relationship with them


7 Important Metrics Every Startup Founder Should Care About

Do you all know that it’s more costly to acquire new prospects than to retain existing ones!

That’s why extending your CLV is essential to a healthy business model & overall business strategy…

Don’t believe us? Here is an Ebook on 7 vital metrics every startup founder should know - you need to read if you want to increase profitability, retention and overall ecommerce success.

Download Your Guide

Other calculators you need to try

Customer Acquisition Cost
Marketing % 0f Customer Acquisition Cost
Ratio of Customer Lifetime Value to CAC
Time to Payback CAC
Marketing Originated Customer %
Marketing Influenced Customer %

Why these 7 metrics are significant for your business and should be measured at regular intervals ?

  • Generate real ROI on customer acquisition
  • Enhance your retention marketing strategy
  • Create more effective messaging, targeting & nurturing


Answers to Frequently Asked Questions about CLTV
  • What is CLTV ?

    Customer Life Time Value is the predicted net profit attributed to the entire future relationship with a customer. CLTV also defines the upper limit for Customer acquisition.
  • What is Average Value of Transaction ?

    Average Value of Transaction is the average value of sale.
  • What is Average Profit ?

    Average Profit is the percentage net profit per sale.
  • What is Transaction Frequency ?

    Transaction Frequency is the average number of transaction a customer does in a year.
  • What is Average Retention ?

    Average retention is the average number of years a customer stays (i.e. continues to pay for product or service).