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Answers to Frequently Asked Questions about CLTV
Customer Life Time Value is the predicted net profit attributed to the entire future relationship with a customer. CLTV also defines the upper limit for Customer acquisition.
Average Value of Transaction is the average value of sale.
Average Profit is the percentage net profit per sale.
Transaction Frequency is the average number of transaction a customer does in a year.
Average retention is the average number of years a customer stays (i.e. continues to pay for product or service).