Digital marketing is currently the most effective marketing technique for a family business looking to expand its market share, get a competitive edge, and boost earnings. A family business has a strong founder’s base built by the first generation. The second generation has solidified the management and streamlined the business development process, and now it is up to the next generations to expand, grow and broaden the scope of their business. A family-owned business in India needs a specially crafted family business marketing service that suits its business type, structure, and goals.
Our strategies are based on solid research of your family business. Our experts dive into the depths of your business goals, competition, tonality, brand personality, and other important aspects.
At this initial stage, we study the history of your family business and how it operated in terms of marketing so far. This gives us a headstart to decide the future strategies for your business, such as –
Along with your previous trusted customers, we focus on rebuilding and recreating your brand by giving it a new-age touch. We devise strategies that help you maintain and create solid relations with both old and new customers.
This is where we start the smooth execution of the strategies. This experimental stage is based on solid research and a better audience understanding. This stage helps in –
Considering your goals and target audience, we devise digital marketing strategies on various platforms that help attract customers and devise compelling content that promotes engagement and communication.
Our team, at this point, decides the right direction for family business marketing and analyses which strategies are best suited for your business.
We curate and successfully achieve short-term goals to reach our long-term goal – revenue. With our expert family business marketing, we ensure we achieve revenue targets that are set by a family business.
Family-owned businesses need the support of SEO, Google ads, organic and paid growth, and other mediums. We attempt to increase revenue at this crucial stage using the strategies –
Here are some positives of joining hands with upGrowth’s marketing team –
We understand and respect the morals and culture of a family business and abide by them. Thus, our team functions with absolute transparency.
Family business marketing needs to blend traditional ideology and modern execution, and our team knows how to strike the right balance.
Along with attracting new customers, we ensure that our marketing strategies are designed to retain both loyal and new customers.
Our team is constantly striving to make your brand and promotions creative, & appealing for the customers to improve communication and sales.
At upGrowth, we understand the marketing needs of a family business and devise strategies that best suit a family-owned business, such as
A business can no longer rely on just a website and email but it also needs to consider the new-age marketing techniques. Our experts specialize in curating a marketing process that includes new-gen automation, for e.g., automated communication with the potential audience through all channels. We build a customized communication system that suits your products with the help of SEO, Google ads, social media marketing, content strategy, email marketing, and much more.
Our team goes the extra mile to understand The ethics and morals of your family business and imbibe your business culture in order to generate successful digital marketing strategies for your family business. We study the previous goals and the current process and set up new sales and marketing targets that help yield financial benefits for your family-owned business.
We often come across unique situations with our clients requiring solutions customized to their line of business. Let’s take a look at a couple of case studies that indicate the challenges posed before us and the practicable solutions we came up with.
Search Engine Marketing
Search Engine Marketing
Search Engine Marketing
I have worked extensively with Amol and his team on Organic Growth Strategy for a leading fintech brand. Kudos to his team for always being a step ahead of the curve and coming in with in-depth insights on what we’re doing right or wrong and what we need to do next. Amol’s knowledge of the SEO space, added with his execution skills, makes the perfect recipe for precise work, identifying and clearing blockers, and great foresight. Both his team and he are readily available to take on challenges, get feedback, and to problem-solve on the go! I’d highly recommend working with Amol and his team for a smooth SEO growth journey.
It was a pleasure working with Amol and the team. I have got an understanding of the business model, future growth aspects, and roadmap to achieve business goals in detail. He was so calm and composed to explain things clearly and precisely. He is strong, experienced, and skilled in analyzing complex business processes and breaking them down into simple solutions. He and the team were very energetic during my consultation, so excited to listen to all the business concerns and evaluate them thoroughly. I would strongly recommend him for a Growth marketing consultation, social media, and performance marketing of BFSI or any other relevant business models.
We wouldn’t have thought of this if it weren’t for upGrowth; we would have taken the traditional path. After two months of experience, we are confident that Modnaci will work; for the first time, an agency came prepared with many topics before the meeting. Unlike most calls, there was no need to ask about the agenda beforehand. The entire experience was beautiful and enjoyable. We are impressed with upGrowth’s patience and detailed explanations on every topic.
Amol is an excellent growth leader. I’ve been working with him for the last two years, and he has consistently outperformed in delivering monthly growth targets. He leads and manages a team of young minds who are diligent, smart-working, and insight-driven. Amol stays calm during a crisis, enabling him to see and solve the issue for his clients. UG team has always been able to come up with a way to achieve results, and they never have no for an answer. Working with and learning from Amol is an excellent chance I am grateful to have gotten. If you are looking for a growth marketing agency, your search end here.
“We have been working with Amol and his team at upGrowth for the past few months. I must say i have had a great experience working with a super passionate team and we see a great level of improvement in our marketing activities after we have started working with upGrowth. Amol has a great understanding of the space and brings tremendous value to the table.”
“I worked with Amol and his team for marketing services. Amol is very logical, methodical and process driven in his approach to marketing. He looks at data and creates strategies based on data. He also invests time in genuinely understanding the customers’s business, their products and services and comes up with creative ideas that helps both the product and marketing. Its an absolute pleasure to work with Amol.”
Amol & the team have at upGrowth have been an integral part of the Simply.Coach journey. They have assisted us in all aspects of our growth strategy and have worked in the spirit of partnership. The team is responsive and is well qualified to deliver expected outcomes.
If you are looking for a team that goes beyond traditional digital marketing & works as a true growth partner, do speak to Amol.
Amol is knowledgeable and resourceful. I am glad that we connected with Amol and his team at the right time. Our sales grew by 60% in our 3rd month we started working with them. We wish we connected with Amol much earlier. If you are finding your way around digital marketing, Amol is the person you should get in touch with.
We are very satisfied with the services provided to us by upGrowth. They have immense lead generation capacity that benefitted our brand tremendously. We found the team to be passionate, dedicated, and hard-working in addition to being creative and technically sound. upGrowth majorly helped us in scaling our Google Ads initiatives while bringing down the CPL effectively.
The upGrowth team is brimming with ideas and energy, which they bring to life with flawless execution of their plans. We were thoroughly impressed by their on-time delivery and error-free execution that saved time and money on both ends. The team is highly responsive and kept us updated on every step of the process.
We have been working with upGrowth for [close to a year] and have seen measurable growth in our website’s ranking and traffic. Their SEO services are totally transparent, so we exactly know what they are doing at each step. The team is also quite helpful and responsive whenever we reach out to them, handling the escalations professionally and immediately.
upGrowth team is very organised, methodical and proactive in their work. While we are still working on the recommended suggestions, they were already thinking “what else and what next”. upGrowth always kept pushing us to get the best for our product and the whole team is reliable and extremely responsive.
In just one month Amol and his team has created a roadmap and go to market strategy for my new business. upGrowth has the ability to cut through the fog and quickly identify the most impactful tasks. upGrowth team can summon and manage skilled human and digital marketing resources needed to grow and expand the business.
The upGrowth team did an outstanding job bringing our brand to life online. They executed the project methodically and efficiently. We are very happy with the results upGrowth has delivered for our online branding exercise. I strongly recommend upGrowth if you are looking for a friendly and creative team to help you grow.
Team upGrowth was quick to adapt and learn about our domain educational toys and games, and able to devise a strategy with detailed action plan to improve our brand awareness, visibility, leads and conversion rate. Within a short period, they were able to help us scale our business on Amazon alongwith Facebook and Google business. If you want to grow your business exponentially in this highly competitive and digital world, upGrowth is the solution. Highly recommended.
We have been working with Amol and his team at upGrowth for the last few months, on our organic growth program, with the objectives of increasing organic and direct traffic to our website. Amol and his team are working with us on page and off page SEO for our web pages, ranking on targeted keywords, content strategy, technical SEO and CRO. We are extremely impressed with the technical competence, expertise, professionalism and responsiveness shown by Amol and the upGrowth team. We are very happy with Amol’s grasp and understanding of our requirements, his technical expertise and willingness to work with us on issues at every level — from strategic to tactical. They are a great team to work with!
I’ve worked with Amol and upGrowth for almost a year in my Marketing Ops role with Digbi Health. I was surprised by how professional, focused and performance-oriented the entire team was. Their Ops teams continue to set realistic expectations on timelines, and potential outcomes of campaigns. Their content crew never misses deadlines and delivers quality content. Working with Amol has been a delight. He’s always interested in our business objectives, industry landscape, and audiences. He goes above & beyond the contract to recommend initiatives to improve sales, engagement, and rankings. He creates a comfortable space for discussions & ideation on calls. I would recommend upGrowth to a client, a colleague, or a vendor in a heartbeat.
I’ve had the pleasure of working with Amol for Simply.Coach’s growth marketing, and his technical expertise and hands-on approach has been invaluable in helping take our organic and paid growth initiatives forward. I am particularly impressed by his contribution as a growth consultant, sharing recommendations from a holistic marketing & growth perspective. He takes the effort to share solutions that work for our business in particular, and his experience working with clients in different verticals helps bring a different perspective to the table.
At the time of writing this recommendation, I worked with Amol for close to a year. I’ve found Amol and his team at upGrowth to be everything one could hope for in an agency partner. The team, lead by Amol, is experimentative in their thinking, proactive, and data-driven, and has time and again struck a balance between first principled thinking and experience-backed thinking. Above all, the one value that I’ve come to appreciate the most about Amol and his team is their proactiveness which has saved me and my colleagues a lot of precious time. Amol is also very organised, and communicative and possesses foresight to help us navigate both the everyday challenges and the strategic ones alike.