1000+ Negative Keywords List to Avoid Irrelevant Clicks

What will you find in this checklist?

Get a consolidated list with 1000+ universal, industry-wise, and general Negative Keywords to Avoid Useless Clicks on your Google Ads Campaigns.

Benefits of Adding Negative Keywords

Negative keywords help you focus on only the keywords that interest your clients while eliminating search terms from your campaigns. Better targeting can help you show your ad to more people who are interested in it, enhancing your return on investment (ROI).

For instance, if you are selling SEO tools, then you would want to add Negative keyword phrases like ‘seo tool free’ or ‘seo tools free download’, etc. so as to avoid an irrelevant audience.

You can improve your targeting and increase the overall effectiveness of your advertising efforts by adding negative keywords to your Google Ads campaign. The benefits of employing negative keywords are as follows:

• By adding negative keywords to the campaign, you can avoid having your advertisements appear for unrelated searches. The users most likely to be interested in your goods or services will, as a result, see your adverts.

• Savings on costs By using negative keywords, you may stop irrelevant search terms from activating your advertising. You can decrease pointless clicks that don’t result in conversions. Better organizing your budget aids in money savings.

• Negative keywords eliminate irrelevant traffic, which can increase CTR. Users are more likely to click on your advertising when their search intent matches what you are presenting.

• More relevant ad placements are possible as a result of using negative keywords. Better ad positions are frequently linked to landing sites and advertising that is more relevant, which is generally related to a higher quality score.

• Your campaign’s ROI will likely rise with better targeting and less waste of advertising dollars on pointless clicks. Users who are more likely to convert will receive your budget.

• Irrelevant traffic is blocked.

• Improves the overall click-through rate (CTR) of the account, which will have a beneficial impact in the long run on the keyword quality improvement

How to Add Negative Keywords to Your Google Ads Account

Individual negative keywords can be added to a campaign or ad group, or numerous negative keywords can be added at once.

Here is the official procedure as given by Google Ads:

• Add individual negative keywords to ad groups or campaigns
• Select Keywords and Targeting > Keywords, Negative.
• Click Add a negative keyword and select Ad group negative keyword or Campaign negative keyword.
• If prompted, select the destination for the new negative keyword and click OK.
• Enter the negative keyword in the edit panel.

Reasons to update your Negative Keywords List On A Daily Basis

It is a good practice to update your Negative keywords list on a daily basis. Most marketers follow the practice of refreshing the active campaigns, you should double-check the list and refresh it on a frequent basis while the campaign is still running.

The most effective strategy to reduce spent on ads is to prevent irrelevant searches from incurring your losses in the first place. You’ll need to create some negative keyword lists to accomplish this. These are essentially lists of negatives based on irrelevant search queries that could otherwise match your terms.

Here is why it is a good idea to update your keyword list daily

Although for the majority of marketers, upgrading your keyword list every day could be excessive, there are several situations when regular updates can be advantageous. The following is why:

1. Highly Targeted Ads

With numerous keyword match possibilities, Google Ads makes it simple to build up a campaign. Even so, you’ll need to employ negative keywords if you’re using modified broad, broad, or phrase match keywords.

2. Get absolute control over when and how your ads are shown

Protect your quality score by ensuring that your adverts don’t appear for anything and everything.

Most significantly, your ad will not be triggered during search inquiries relating to negative publicity in your niche, such as controversies, tragedies, and so on.

3. Cost Efficient

Negative keywords assist you in saving money by removing all of the irrelevant keywords from your search. A single keyword might not even have a significant impact on the outcome of your campaign.

4. Finding Fresh Negative Keywords:

You can discover fresh negative keywords you hadn’t previously explored by frequently evaluating search term reports and examining user requests. As a result, your targeting is more precise and no longer relevant searches will display advertising.

5. Keep Yourself Competitive and Relevant: 

Users’ habits and search patterns might shift quickly. Your ads will stay current and competitive in a changing environment if you regularly update your content to reflect these changes.

6. Improve Budget Usage:

Regularly checking your negative keyword list will help you save money on pointless clicks. This optimization can help you get the most out of your advertising budget by targeting more qualified traffic with your advertising budget.

7. Adapt to Seasonal Changes: 

Seasonal variations in search behavior occur in several businesses. Your negative keyword list can be changed daily to reflect seasonal trends and increase the impact of your campaign.

8. Reactive Campaign Management: 

Daily updates can assist you in responding immediately to new search trends or unexpected changes in user intent during high-traffic campaigns or special promotions.

9. Granular optimisation:

Daily updates may be necessary in some fiercely competitive markets to retain fine-grained control over your ad placements and guarantee that your ads are only shown in response to the most pertinent questions.

However, once you’ve compiled a comprehensive list of negative keywords, you’ll start to see things like reduced expenditure, improved click-through rates, and better conversions.