Transparent Growth Measurement (NPS)

1000+ Negative Keywords List to Avoid Irrelevant Clicks

Streamline your PPC campaigns and minimize irrelevant clicks with our extensive list of 1000+ negative keywords. The guide helps you refine your targeting, reduce wasteful spending, and maximize the effectiveness of your ad campaigns.

This up-to-date negative keyword list increases conversion rates. By boosting the relevancy of your keywords to the text, you attract more eligible visitors to your site, increasing conversion rates.

Download the Negative Keyword List to save money! This is an efficient metric to keep an eye on wasteful expenditure. Negative keywords are the most effective strategy to avoid squandering money.

What Will You Find in This Checklist?

Get a consolidated list with 1000+ universal, industry-wise, and general Negative Keywords to Avoid Useless Clicks on your Google Ads Campaigns.

  • Universal Negative Keywords List

    Here’s the end-to-end negative keyword list you need to improve the quality of your website visitors. Universal Negative Keywords are nothing but a constant block list for your campaigns. In general, just a few search phrases are more likely irrelevant to most people’s campaigns.

  • Industry Wise Keywords List

    Industry keywords or niche keywords are phrases that are not particular to your business sector. This list gives you free access to your industry-based negative keywords to allow filtered website visitors.

    It’s critical to optimize your website with industry-specific keywords rather than broad, common ones, which can be tough to rank in search engines, especially if you’re a startup.

  • General Negative Keywords

    Get general negative keywords and reduce the cost of irrelevant impressions. Because you do not spend impressions and clicks on invalid searches in a single day, you can show your advertising to the correct (qualified) target market more frequently. This is especially true for efforts with a limited budget.

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Benefits of Adding Negative Keywords

Negative keywords help you focus on only the keywords that interest your clients while eliminating search terms from your campaigns. Better targeting can help you show your ad to more people who are interested in it, enhancing your return on investment (ROI).

For instance, if you are selling SEO tools, you would want to add negative keyword phrases like ‘seo tool free’ or ‘seo tools free download’, etc., to avoid an irrelevant audience.

You can improve your targeting and increase the overall effectiveness of your advertising efforts by adding negative keywords to your Google Ads campaign. The benefits of employing negative keywords are as follows:








How to Add Negative Keywords to Your Google Ads Account

Individual negative keywords can be added to a campaign or ad group, or numerous negative keywords can be added at once.


Here is the official procedure as given by Google Ads:


Reasons to Update Your Negative Keywords List on a Daily Basis

It is a good practice to update your negative keywords list daily. Most marketers refresh the active campaigns. You should double-check the list and refresh it frequently while the campaign is still running.

The most effective strategy for reducing ad spending is to prevent irrelevant searches from incurring losses in the first place. To accomplish this, you’ll need to create some negative keyword lists. These are essentially lists of negative keywords based on irrelevant search queries that could otherwise match your terms. 

Although for the majority of marketers, upgrading your keyword list every day could be excessive, there are several situations when regular updates can be advantageous. Here is why it is a good idea to update your keyword list daily:


1. Highly Targeted Ads

With numerous keyword match possibilities, Google Ads makes it simple to build up a campaign. Even so, you’ll need to employ negative keywords if you’re using modified broad, broad, or phrase match keywords. 


2. Get Absolute Control Over When and How Your Ads are Shown

Protect your quality score by ensuring that your adverts don’t appear for anything and everything.

Most significantly, your ad will not be triggered during search inquiries relating to negative publicity in your niche, such as controversies, tragedies, and so on. 


3. Cost Efficient

Negative keywords assist you in saving money by removing all of the irrelevant keywords from your search. A single keyword might not even have a significant impact on the outcome of your campaign.


4. Finding Fresh Negative Keywords 

You can discover fresh negative keywords you hadn’t previously explored by frequently evaluating search term reports and examining user requests. As a result, your targeting is more precise and no longer relevant searches will display advertising.


5. Keep Yourself Competitive and Relevant 

Users’ habits and search patterns might shift quickly. Your ads will stay current and competitive in a changing environment if you regularly update your content to reflect these changes.


6. Improve Budget Usage 

Regularly checking your negative keyword list will help you save money on pointless clicks. This optimization can help you get the most out of your advertising budget by targeting more qualified traffic with your advertising budget. 


7. Adapt to Seasonal Changes 

Seasonal variations in search behavior occur in several businesses. Your negative keyword list can be changed daily to reflect seasonal trends and increase the impact of your campaign.


8. Reactive Campaign Management 

Daily updates can assist you in responding immediately to new search trends or unexpected changes in user intent during high-traffic campaigns or special promotions.


9. Granular Optimization 

Daily updates may be necessary in some fiercely competitive markets to retain fine-grained control over your ad placements and guarantee that your ads are only shown in response to the most pertinent questions.

However, once you’ve compiled a comprehensive list of negative keywords, you’ll start to see things like reduced expenditure, improved click-through rates, and better conversions.

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What are universal negative keywords?

A negative keyword known as “universal negative keywords” is used in numerous campaigns or ad groups within a Google Ads account. The exclusionary effect of universal negative keywords is applied to all campaigns and ad groups where they are used, as opposed to normal negative keywords, which are exclusive to certain campaigns or ad groups. Some are:

  • List of Adverse Keywords
  • All-inclusive Negative Keyword List
  • Top Negative Keywords
  • Google Ads’ Negative Keywords List
  • Negative Search Terms for Google Ads

When broad keywords are used throughout all of your ads unrelated to your brand, universal negative keywords might be especially helpful. You can add these negative keywords to a global negative keyword list for effective management rather than manually adding them to each campaign or ad group.

What is a negative keyword example?

Adding a term or phrase to your Google advertisements campaign prevents your advertisements from appearing when that term appears in the user’s search query. It enables you to block pointless or unrelated queries, ensuring that a more focused and pertinent audience sees your adverts. As an example, consider the following:

Negative Keywords Example: Let’s say you’re promoting your upscale photography studio, which specializes in high-end photoshoots, through a campaign. You should refrain from displaying your adverts to anyone seeking free photography services. You may include “free” in your campaign’s negative keyword list.

Negative Keyword: “free”

Your advertisements won’t appear when someone searches for “free photography services” since the negative term “free” prevents your ads from showing up for those queries. This allows you to screen out web traffic that isn’t likely to buy your premium services or convert.

When utilizing universal negative keywords, it’s crucial to use caution. Despite the regularity of their exclusions, they could unintentionally block some traffic that could be of interest. Periodically review and change your negative keyword strategy to ensure it is in line with your campaign objectives and changing search trends.

What is a negative keyword?

Negative keywords are used to filter out unnecessary or unrelated queries so that your adverts are presented to a more focused and pertinent audience. 

A negative keyword is a term that you include on the list of negative keywords for your campaign. Even if your campaign would ordinarily cause advertising to appear for that query, when a user’s search query matches a negative keyword, your ad won’t be displayed to that user. 

Consider running a new-book-selling online bookstore with a campaign aimed at various book-related keywords. You would include “used” as a negative keyword to stop your advertising from appearing for customers searching for “used books.”


  • Negative Keyword: “used”

Due to the negative keyword “used,” your advertising won’t show up when someone searches for “used books” or any other term including the word “used.” This saves you money by preventing you from paying for clicks from users whose intentions conflict with what you have to offer.


Negative keywords can be introduced at the campaign or ad group level in your Google Ads account. By omitting particular terms that may otherwise cause your advertising to appear, they enable you to target your audience precisely.


Negative term usage aids you in:


  • Remove unnecessary traffic.
  • Your advertising’s relevancy should be increased.
  • Showing a better-qualified audience will increase your advertisement’s click-through rate (CTR).
  • Increase the effectiveness of your marketing expenditure.
What is the default negative keyword?

The term “default negative keyword” often refers to a well-known or widely used phrase that marketers frequently include in their campaigns to stop their ads from appearing for pointless or non-converting searches. It’s crucial to remember that not every campaign will benefit from the same default negative keyword. Instead, advertisers often develop their lists of negative keywords based on their unique business products and targeted goals.

Should I use negative keywords?

Yes, it is strongly advised that you use negative keywords in your Google Ads campaigns. Negative keywords are essential for improving the targeting of your campaign, cutting needless spending, and guaranteeing that your advertisements are shown to the most appropriate demographic. 

Advantages of Negative Keywords: 

  • Exact Targeting
  • Cost Reduction
  • Enhanced Click-through Rate
  • Improved Return on Investment
  • Superior Ad Relevance
  • Irrelevant Traffic Filtering
  • Personalized User Experience
  • Campaign for Universal Negative Keyword 
  • Control and Flexibility

 Negative keywords are recommended in Google Ads. Your campaigns will be successful, efficient, and targeted to the appropriate audience if you regularly analyze your search term reports and update your list of negative keywords depending on user behavior and trends.

epending on user behaviour and trends.

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