1000+ Negative Keywords List to Avoid Irrelevant Clicks

Here’s a list of 1000+ universal, industry-specific, and general keywords to avoid Unnecessary Clicks. Negative keywords are words or expressions that restrict a search query from triggering your ad. They can assist you in directing the proper visitors to your website based on your campaign objectives. They can also help you save money by preventing adverts from being triggered by unrelated search searches.

Negative Keywords impact the unrelevant audience to land on the website. This expert-drafted list is sure to increase the CTRs (click-through rate) by excluding potential search results that aren’t relevant to a given campaign. You’ll be able to improve the relevancy of your keywords to the content, which in turn boosts your CTR.

This up-to-date list increases conversion rates. By boosting the relevancy of your keywords to the text, you are attracting more eligible visitors to your site, which boost conversion rates.

Download the Negative Keyword list to save money! This is an efficient metric to keep an eye on wasteful expenditure. Negative keywords are the most effective strategy to avoid squandering money.

What will you find in this checklist?

Get a consolidated list with 1000+ universal, industry-wise, and general Negative Keywords to Avoid Useless Clicks on your Google Ads Campaigns.

  • Universal Negative Keywords List

    Here’s the end-to-end keyword list that you absolutely need to improve the quality of your website visitors. Universal Negative Keywords are nothing but a constant block list for your campaigns. In general, there are just a few search phrases that are more likely to be irrelevant to most people’s campaigns.

  • Industry Wise Keywords List

    Industry keywords or Niche keywords are phrases that are not particular to your business sector. This list gives you free access to your industry-based negative keywords to allow filtered website visitors.

    It’s critical to optimize your website with industry-specific keywords rather than broad, common ones, which can be tough to rank in search engines, especially if you’re a startup.

  • General Negative Keywords

    Get general negative keywords and reduce the cost of irrelevant impressions. Because you are not spending impressions and clicks on the invalid searches in a single day, you will be able to show your advertising to the correct (qualified) target market more frequently. This is especially true for efforts with a limited budget.

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Benefits of Adding Negative Keywords

Negative keywords help you focus on only the keywords that interest your clients while eliminating search terms from your campaigns. Better targeting can help you show your ad to more people who are interested in it, enhancing your return on investment (ROI).


For instance, if you are selling SEO tools, then you would want to add Negative keyword phrases like ‘seo tool free’ or ‘seo tools free download’, etc. so as to avoid an irrelevant audience.


Negative Keywords can be added to a campaign or ad group at any time. The following are the primary advantages for online marketers:


How to Add Negative Keywords to Your Google Ads Account

Individual negative keywords can be added to a campaign or ad group, or numerous negative keywords can be added at once.


Here is the official procedure as given by Google Ads:


Reasons to update your Negative Keywords List On A Daily Basis

It is a good practice to update your Negative keywords list on a daily basis. Most marketers follow the practice of refreshing the active campaigns, you should double-check the list and refresh it on a frequent basis while the campaign is still running.


The most effective strategy to reduce spent on ads is to prevent irrelevant searches from incurring your losses in the first place. You’ll need to create some negative keyword lists to accomplish this. These are essentially lists of negatives based on irrelevant search queries that could otherwise match your terms.


Here is why it is a good idea to update your keyword list daily


1. Highly Targeted Ads

With numerous keyword match possibilities, Google Ads makes it simple to build up a campaign. Even so, you’ll need to employ negative keywords if you’re using modified broad, broad, or phrase match keywords.


2. Get absolute control over when and how your ads are shown
Protect your quality score by ensuring that your adverts don’t appear for anything and everything.

Most significantly, your ad will not be triggered during search inquiries relating to negative publicity in your niche, such as controversies, tragedies, and so on.


3. Cost Efficient
Negative keywords assist you in saving money by removing all of the irrelevant keywords from your search. A single keyword might not even have a significant impact on the outcome of your campaign.

However, once you’ve compiled a comprehensive list of negative keywords, you’ll start to see things like reduced expenditure, improved click-through rates, and better conversions.


How many negative keywords should I have?

Negative keywords are limited to 10,000 per campaign. Up to 5,000 keywords can be stored in a negative keyword list.

Should negative keywords have a broad match?

Because negative keywords don’t match to close variants, your ad may still appear in searches or on pages containing close variations of your negative keyword terms. There is no match type with a negative broad match modifier.

Are negative keywords case sensitive?

The case of keywords does not matter. Negative keywords are exempt from close variant matching.

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