1000+ Negative Keywords List to Avoid Irrelevant Clicks

What will you find in this checklist?

Get a consolidated list with 1000+ universal, industry-wise, and general Negative Keywords to Avoid Useless Clicks on your Google Ads Campaigns.

Benefits of Adding Negative Keywords

Negative keywords help you focus on only the keywords that interest your clients while eliminating search terms from your campaigns. Better targeting can help you show your ad to more people who are interested in it, enhancing your return on investment (ROI).

For instance, if you are selling SEO tools, then you would want to add Negative keyword phrases like ‘seo tool free’ or ‘seo tools free download’, etc. so as to avoid an irrelevant audience.

Negative Keywords can be added to a campaign or ad group at any time. The following are the primary advantages for online marketers:

• Irrelevant traffic is blocked.
• Improves the overall click-through rate (CTR) of the account, which will have a beneficial impact in the long run on the keyword quality improvement
• Reduces the average cost per click (Av. CPC) and, as a result, improvement of the ROI.

How to Add Negative Keywords to Your Google Ads Account

Individual negative keywords can be added to a campaign or ad group, or numerous negative keywords can be added at once.

Here is the official procedure as given by Google Ads:

• Add individual negative keywords to ad groups or campaigns
• Select Keywords and Targeting > Keywords, Negative.
• Click Add a negative keyword and select Ad group negative keyword or Campaign negative keyword.
• If prompted, select the destination for the new negative keyword and click OK.
• Enter the negative keyword in the edit panel.

Reasons to update your Negative Keywords List On A Daily Basis

It is a good practice to update your Negative keywords list on a daily basis. Most marketers follow the practice of refreshing the active campaigns, you should double-check the list and refresh it on a frequent basis while the campaign is still running.

The most effective strategy to reduce spent on ads is to prevent irrelevant searches from incurring your losses in the first place. You’ll need to create some negative keyword lists to accomplish this. These are essentially lists of negatives based on irrelevant search queries that could otherwise match your terms.

Here is why it is a good idea to update your keyword list daily

1. Highly Targeted Ads

With numerous keyword match possibilities, Google Ads makes it simple to build up a campaign. Even so, you’ll need to employ negative keywords if you’re using modified broad, broad, or phrase match keywords.

2. Get absolute control over when and how your ads are shown
Protect your quality score by ensuring that your adverts don’t appear for anything and everything.

Most significantly, your ad will not be triggered during search inquiries relating to negative publicity in your niche, such as controversies, tragedies, and so on.

3. Cost Efficient
Negative keywords assist you in saving money by removing all of the irrelevant keywords from your search. A single keyword might not even have a significant impact on the outcome of your campaign.

However, once you’ve compiled a comprehensive list of negative keywords, you’ll start to see things like reduced expenditure, improved click-through rates, and better conversions.