SEO ROI Calculator

The return on investment (ROI) is calculated based on your SEO efforts. If the organic revenue generated by your SEO campaigns exceeds their cost, your site will have a good return on investment. It is very important to monitor the ROI in order to optimize your SEO strategy. Think of ROI as a key indicator; it will help you evaluate the financial worth of your organic efforts. An SEO ROI calculator needs to be kept handy by businesses in order to check the performance of their SEO efforts.

When calculating ROI, you analyse the performance of your SEO efforts. While expected ROI is a projection of how much money an SEO campaign would make based on projected expenditures, revenue, and other assumptions, actual ROI is the true return on investment from that effort. This easy to use SEO ROI Calculator makes it easier to understand the progress.

Conventional SEO KPIs (as well as sales and conversions) are important to track (in fact, they’re required to demonstrate progress), providing a great ROI is the ultimate metric of success. It’s impossible to evaluate which channels in your marketing plan are performing best and which should be scaled up if you don’t know exactly how much money is returned for every dollar you invest in your strategy.

The process of calculating ROI can be tedious as it depends on the performance of organic visibility as opposed to the exact number of leads generated.
Here’s a quick solution to know how effective your SEO strategies are – an SEO ROI Calculator.
You must add together all of the costs related to the channel to arrive at an investment value. The calculation must include SEO resources, agency resources, tools investment, conversions, and other factors. Skipping these steps, you can simply rely on this EO ROI Calculator to get your monthly ROI returns and modify your SEO strategies accordingly.

An SEO ROI Calculator will be useful only when you are well-versed with the key metrics that determine your ROI. Here are 3 key metrics that businesses need to stay abreast with, before calculating their ROI –

• Monthly Search Volume
  This indicator informs you how many different visitors viewed your website in a month, as the name implies. This is one of the most basic metrics to analyse because many digital marketing strategies are aimed at improving website traffic.It can be partly because of the fact that an increase in monthly visitors directly affirms the success of your campaign. If you got the targeted increase in unique monthly visitors, this can be considered an indicator that your campaign was effective. This indicator can be tracked directly through your Google Analytics account or any other website analytics tool.
• CvR (Conversion Rate)
  In order for the SEO ROI calculator to give accurate results, you must know your conversion rate. We all know that identifying traffic sources or channels is a smart approach to figuring out what works best for a given company. However, traffic is not a very dependable metric in and of itself. What counts most is what percentage of the traffic you produce converts into paying clients.As a result, skilled marketers choose to calculate digital marketing ROI using conversion rate as their preferred statistic. This can be calculated by looking at what percentage of a channel’s traffic actually converts.Although one channel may generate more traffic than another, it may not be leading to conversions. Another channel may bring in lesser traffic, and might be delivering higher conversions. As a company, you should concentrate your efforts on the latter channel because it generates the most conversions.
• Average Product/Services Cost
  This is yet another important aspect to consider before using the SEO ROI Calculator. When it comes to measuring ROI, marketers make a common error. They calculate net profit without taking into account the cost of products sold. To ensure the most accurate results, make sure you have added the sold product/service cost and you have an average figure before using the SEO ROI Calculator.

Conversion is actually quite simple to calculate. You can predict and scale advertising spending if you know how to measure the conversion rate and keep track of it. Just divide the number of monthly website visitors by the number of conversions. For instance, if you had 50 sales out of 1,000 engagements, your conversion rate would be 5%, because 1000 ÷ 50 = 5%.

If you are wondering how to calculate SEO ROI, it ain’t any Rocket science! We mean it when we say that this SEO ROI calculator is quick and easy to use. You just have to add the (hypothetical) mentioned values and the calculator will immediately give you a rough ROI. This will give you a strong direction to move ahead and plan your strategies based on this result.

Your ideal SEO ROI can be achieved in many ways but a reliable and dedicated SEO team will do wonders for your business. UpGrowth – A trusted growth hacking brand excels in improving the performance of your website. We have helped businesses of all shapes, sizes and sectors to reach their ROI goals with our SEO expertise.