Transparent Growth Measurement (NPS)

SEO ROI Calculator

The SEO ROI calculator is incredibly beneficial for tracking the progress of your SEO strategies and eliminating uncertainty when strategizing SEO in the future. Calculate how much revenue you’ll generate if you get more organic visitors. Simply enter the data in this SEO ROI calculator to know the performance of your SEO strategies.

Why is it important to calculate the SEO ROI?

1. It is a key performance indicator (KPI) that determines the profitability of your SEO strategies.

2. An SEO ROI calculator allows a data-centric approach when curating new strategies.

3. As SEO focuses on organic visibility, calculating the ROI helps you understand your performance.


Hmmm… looks like we can help you refine those numbers for better results and profitability!

Get Started!

7 Important Metrics Every Startup Founder Should Care About

Do you all know that it’s more costly to acquire new prospects than to retain existing ones! That’s why extending your CLV is essential to a healthy business model & overall business strategy… Don’t believe us? Here is an Ebook on 7 vital metrics every startup founder should know – you need to read if you want to increase profitability, retention and overall ecommerce success.


Why these 7 metrics are significant for your business and should be measured at regular intervals?

How to Use SEO ROI Calculator?

Other Calculator

Explore More

Similar Blog's

SEO ROI: A Comprehensive Guide for Marketers
Unlock the power of SEO ROI with our comprehensive guide for marketers. Learn proven strategies to maximize your return on investment and drive success in the digital landscape.
How to Calculate your SEO ROI Using Google Analytics
When you invest time and energy in something, you do expect to see results or an ROI at some point. And in the instant-gratification, digital age we live in,
Universal App Campaign- Ways to Get The Best ROI 2020
Google’s Universal App campaign makes the process easy for you. The objective of any app advertiser is to get the app to most valuable users.
SEO for Financial Services: Financial Services Essential SEO Strategies
If you are a fintech company, your SEO for financial services needs to be on point. Here are few essential SEO strategies for your financial services.
Perfect SEO Strategy for SaaS Company – Expert’s Secret
SaaS or Software as a Service is a rapidly expanding sector – and there’s no better time than now to launch, grow and scale a SaaS brand. However – with so
10 Must-Know Off-Page SEO Techniques for 2023
Majorly SEO is divided into 2 parts: On-page SEO and Off-page SEO.On-page activities consist of activities you do on your website to improve its ranking.


Unleash the power of digital marketing with our ultimate checklist, brimming with hacks and expert tips! Secure your FREE download today and uncover the ideal strategy for your business success.

SEO Quizzes

SEO Quizzes are interactive tests designed to evaluate and enhance your knowledge of Search Engine Optimization (SEO). They cover various topics, from basic principles to advanced strategies, helping users to learn and apply effective SEO tactics for their websites.

google search console quiz
Google Search Console Quiz: Do you know all?

Google Search Console is a powerful tool for managing and optimizing your website’s performance in Google search. Take our quiz to see if you know all there is to know about this indispensable tool!

Test Now
seo indexing quiz
Everything You Need to Know About Indexing: Take This Quiz and Find Out

An indexing quiz is a type of assessment that tests an individual’s knowledge and understanding of indexing principles and practices. Indexing refers to the process of creating an organized and searchable catalog of information that makes it easier for people to locate and retrieve specific items or documents.

Test Now


Answers to Frequently Asked Questions about CAC

What is ROI in SEO?

The return on investment (ROI) is calculated based on your SEO efforts. If the organic revenue generated by your SEO campaigns exceeds their cost, your site will have a good return on investment. It is very important to monitor the ROI in order to optimize your SEO strategy. Think of ROI as a key indicator; it will help you evaluate the financial worth of your organic efforts. An SEO ROI calculator needs to be kept handy by businesses in order to check the performance of their SEO efforts.

When calculating ROI, you analyse the performance of your SEO efforts. While expected ROI is a projection of how much money an SEO campaign would make based on projected expenditures, revenue, and other assumptions, actual ROI is the true return on investment from that effort. This easy to use SEO ROI Calculator makes it easier to understand the progress.

How do you calculate SEO ROI?

Conventional SEO KPIs (as well as sales and conversions) are important to track (in fact, they’re required to demonstrate progress), providing a great ROI is the ultimate metric of success. It’s impossible to evaluate which channels in your marketing plan are performing best and which should be scaled up if you don’t know exactly how much money is returned for every dollar you invest in your strategy.

The process of calculating ROI can be tedious as it depends on the performance of organic visibility as opposed to the exact number of leads generated.
Here’s a quick solution to know how effective your SEO strategies are – an SEO ROI Calculator.
You must add together all of the costs related to the channel to arrive at an investment value. The calculation must include SEO resources, agency resources, tools investment, conversions, and other factors. Skipping these steps, you can simply rely on this EO ROI Calculator to get your monthly ROI returns and modify your SEO strategies accordingly.

What are the Important metrics/fields (Metrics Explanation)

An SEO ROI Calculator will be useful only when you are well-versed with the key metrics that determine your ROI. Here are 3 key metrics that businesses need to stay abreast with, before calculating their ROI –

  • Monthly Search Volume
    This indicator informs you how many different visitors viewed your website in a month, as the name implies. This is one of the most basic metrics to analyse because many digital marketing strategies are aimed at improving website traffic.It can be partly because of the fact that an increase in monthly visitors directly affirms the success of your campaign. If you got the targeted increase in unique monthly visitors, this can be considered an indicator that your campaign was effective. This indicator can be tracked directly through your Google Analytics account or any other website analytics tool.
  • CvR (Conversion Rate)
    In order for the SEO ROI calculator to give accurate results, you must know your conversion rate. We all know that identifying traffic sources or channels is a smart approach to figuring out what works best for a given company. However, traffic is not a very dependable metric in and of itself. What counts most is what percentage of the traffic you produce converts into paying clients.As a result, skilled marketers choose to calculate digital marketing ROI using conversion rate as their preferred statistic. This can be calculated by looking at what percentage of a channel’s traffic actually converts.Although one channel may generate more traffic than another, it may not be leading to conversions. Another channel may bring in lesser traffic, and might be delivering higher conversions. As a company, you should concentrate your efforts on the latter channel because it generates the most conversions.
  • Average Product/Services Cost
    This is yet another important aspect to consider before using the SEO ROI Calculator. When it comes to measuring ROI, marketers make a common error. They calculate net profit without taking into account the cost of products sold. To ensure the most accurate results, make sure you have added the sold product/service cost and you have an average figure before using the SEO ROI Calculator.
What if I don't know the conversion rate?

Conversion is actually quite simple to calculate. You can predict and scale advertising spending if you know how to measure the conversion rate and keep track of it. Just divide the number of monthly website visitors by the number of conversions. For instance, if you had 50 sales out of 1,000 engagements, your conversion rate would be 5%, because 1000 ÷ 50 = 5%.

How do I calculate SEO ROI using data from the calculator above?

If you are wondering how to calculate SEO ROI, it ain’t any Rocket science! We mean it when we say that this SEO ROI calculator is quick and easy to use. You just have to add the (hypothetical) mentioned values and the calculator will immediately give you a rough ROI. This will give you a strong direction to move ahead and plan your strategies based on this result.

How do I improve SEO ROI?

Your ideal SEO ROI can be achieved in many ways but a reliable and dedicated SEO team will do wonders for your business. UpGrowth – A trusted growth hacking brand excels in improving the performance of your website. We have helped businesses of all shapes, sizes and sectors to reach their ROI goals with our SEO expertise.

How to calculate the ROI percentage?

The primary indicator of the profit made from any venture is the return on investment (ROI). A gain or loss from an investment concerning its cost is compared using this ratio. Whether you are assessing the success of your stock portfolio, considering a company investment, or choosing whether to start a new project, it helps evaluate the current or projected return on an investment.
The benefit from investment and the expense of investment serves as the foundation for the ROI calculation. The following equation can be used to determine ROI:

ROI = (G – C) / C

​G – gain from investment
C – cost of investment

What is a good percentage of ROI?

Generally speaking, a small business’s substantial ROI percentage might range from 15% to 30%, depending on the sector and risk involved. Yet, depending on the particulars of each organization, this percentage can change dramatically.
It is critical for small business owners to evaluate their own financial goals and risks and to establish reasonable ROI goals based on their market, industry, and business style.

To assess the financial stability and possibility for expansion of their company, small business owners should also consider other performance parameters like cash flow, gross profit margin, and net profit margin.

What is ROI in FMCG?

ROI, or return on investment, is referred to by this abbreviation. It is an essential KPI in the FMCG industry that depicts the value produced by marketing initiatives or company expenditures like promotions, the introduction of new technology, or advertising campaigns.

What is the ROI of SEO?

One of the firms’ most frequently observed performance indicators is the return on investment, or ROI.
It’s used to comprehend the connection between the money allocated to a plan and the actual progress and awareness you experience.
For instance, if a business redesigns its homepage to enhance the UX and generates more conversions, it is a successful investment.
The investment was less successful if it spent more money than it took in.

How to measure ROI from SEO?

It is easy to calculate the SEO ROI. Calculating the return on investment for any other investment is very similar. Basically, SEO profit is SEO cost times SEO profit.
Hence, SEO ROI is calculated as (the value of conversions – the cost of investment) / cost of acquisition.

Contact Us