Transparent Growth Measurement (NPS)

SEO Cost Calculator

Plan Your SEO Investment the Smart Way

Use our SEO Cost Calculator to estimate your monthly SEO spend based on your business type, goals, and competition level. Whether a startup or a growing brand, this tool helps you budget strategically for real results.

Why Use This Calculator?

 

  • Set a Realistic SEO Budget
    Understand how much SEO may cost for your specific business type and goals.
  • Compare Vendors Confidently
    Know if a proposal is overpriced—or too good to be true.
  • Plan ROI-Driven Campaigns
    Allocate your budget where it brings the highest returns.
  • Avoid Overspending or Underspending
    Balance your investment for long-term growth.
-
-
-
-
-

Hmmm… looks like we can help you refine those numbers for better results and profitability!

Get Started!

7 Important Metrics Every Startup Founder Should Care About

Do you all know that it’s more costly to acquire new prospects than to retain existing ones! That’s why extending your CLV is essential to a healthy business model & overall business strategy… Don’t believe us? Here is an Ebook on 7 vital metrics every startup founder should know – you need to read if you want to increase profitability, retention and overall ecommerce success.

Download

Why these 7 metrics are significant for your business and should be measured at regular intervals?

How to Use the Calculator – Step-by-Step

 

  1. Choose your calculation mode — Lifetime or one-time.
  2. Enter your values based on monthly customer acquisition and profit per sale.
  3. Include full SEO costs — agency fees, team salaries, tools, and content expenses.
  4. Click “Calculate” to instantly get your estimated ROI.
  5. Download the report if you’d like to share it with your team or save it for future planning.

 

Tip: Update your inputs monthly to track how SEO impacts profit over time.

 

Understanding Your SEO ROI

 

Once you’ve entered your values and clicked “Calculate ROI,” the tool gives you an estimated return on investment based on your actual profits, not just traffic numbers. Here’s how to make sense of your results:

 

With Lifetime Value (LTV): Why It Matters

 

Most SEO calculators stop at one-time profit. But real growth happens when you account for repeat purchases.

If a customer buys from you more than once, each sale is worth more than the first one.

Using Lifetime Value (LTV), you measure SEO’s accurate long-term return, not just the short-term boost.

 

Without LTV: When to Use It

 

If you sell one-time products or services or are early in your SEO journey, this model gives you a quick and simple snapshot of ROI.

Use it to:

 

 

Note: For revenue-focused estimates without ROI %, use our [SEO ROI Calculator]

 

What’s a Good SEO ROI?

 

Here are some guidelines to benchmark your results:

 

ROI % Performance
Negative You’re losing money — review strategy
0–100% Break-even or low return
100–300% Solid ROI
300%+ Strong performance, especially with LTV

 

SEO ROI typically grows over time. The first 3–6 months are foundational. High returns come from consistency.

 

Industry SEO Cost Benchmarks

 

Business Type Average Monthly SEO Cost (INR)
Local Business ₹15,000 – ₹35,000
E-commerce ₹35,000 – ₹80,000
SaaS / B2B ₹40,000 – ₹1,00,000+
Enterprise SEO ₹1,00,000 – ₹5,00,000+
Publisher / Blog ₹25,000 – ₹60,000

 

Note:  Costs vary based on niche, competition, website size, and expected growth.

 

Practical Examples

 

Here are some typical use cases to help you understand how this calculator applies in practice.

 

SaaS Business Using Lifetime Value

 

A software company acquires approximately 100 new customers per month through organic search.
Each customer generates ₹2,000 in monthly profit and typically stays active for 10 months.
Their monthly SEO investment is ₹60,000.

 

Estimated ROI:

 

 

This example shows how recurring revenue models can significantly improve long-term SEO ROI.

 

E-commerce Brand Focusing on One-Time Orders

 

An online store generates 60 new customers each month via SEO.
They earn around ₹800 in profit per order, and their monthly SEO spend is ₹30,000.

 

Estimated ROI:

 

 

Even with one-time purchases, SEO provides measurable returns and supports growth over time.

 

Tips for Getting Better ROI from SEO

 

Other Calculator

Explore More

Similar Blog's

AI SEO Tools Unleashed: The Ultimate Arsenal for Digital Marketers
Harness the transformative power of AI SEO tools to rise above the digital noise and effectively reach your target audience. Discover their features, benefits, and potential for search engine success. Perfect for SEO enthusiasts, marketers, and business owners.

 

6 Google Penalties Checker Tools to fix SEO Problems
Let’s understand the context and everything else about Google Penalties Checker. Businesses have exclusively relied on web analytics
Perfect SEO Strategy for SaaS Company – Expert’s Secret
SaaS or Software as a Service is a rapidly expanding sector – and there’s no better time than now to launch, grow and scale a SaaS brand. However – with so
Best SEO Strategy for E-commerce Website That Actually Works
SEO is actually a tool that can be easily executed – and will bring you returns, if done right. Here are some effective SEO strategies for your E-commerce website.
SEO Marketing Trends
10 SEO Marketing Trends of 2023
In today’s globalized and competitive market, Search Engine Optimization (SEO marketing) is more important than ever for startups. Here are few marketing trends you have to know. Read on!
Relay Race Methodology to Compete in SEO
Relay Race Methodology to Compete in SEO
SEO is a practice, and a step-by-step guide about this process can help you build better rankings for your website in the long run.

Offer’s

Elevate your digital marketing game with our comprehensive checklist filled with hacks and tips! Grab your FREE download now and discover the perfect strategy for your business!

SEO Quizzes

SEO Quizzes are interactive tests designed to evaluate and enhance your knowledge of Search Engine Optimization (SEO). They cover various topics, from basic principles to advanced strategies, helping users to learn and apply effective SEO tactics for their websites.

guest blogging best practices quiz
Becoming a Guest Blogging Pro: A Quiz on Tips and Techniques

This quiz will test your knowledge of guest blogging, a popular marketing technique that involves writing and publishing blog posts on other websites. You will be asked questions about the benefits of guest blogging, how to find guest blogging opportunities, and best practices for creating successful guest blog posts.

Test Now
advance technical seo quiz
Advance Technical SEO Quiz For Experts & Professionals

Whether you’re an experienced SEO practitioner or a an unbeatable SEO expert, this Advance Technical SEO Quiz is a great way to assess your SEO knowledge. So, let’s get started and see how much you know! Good luck!

Test Now




FAQ's

Answers to Frequently Asked Questions

What are the critical metrics to know before using the calculator?

Before using the calculator, it helps to have the following metrics ready:

  • Number of new customers acquired through SEO (monthly)
  • Average net profit per sale or customer.
  • Average number of purchases per customer (for lifetime value).
  • Monthly SEO marketing spend.

These values ensure accurate ROI projections.

What is the average lifetime profit?

Average lifetime profit is the total profit a customer generates for your business over their entire relationship.  It is calculated as:
Average Profit per Order × Average Number of Orders per Customer

Does the calculator help in determining the SEO budget?

Indirectly, yes. While this calculator primarily estimates ROI, the results can help you evaluate whether your current SEO budget is adequate or if you need to increase or optimize your investment.

How do I use the SEO Cost Calculator?
  1. Choose your mode: with or without customer lifetime value.
  2. Enter values for monthly SEO-acquired customers, profit per order, and SEO spend.
  3. Click “Calculate” to see your ROI.
  4. Download your results if needed.
    You can revisit and update it monthly to track SEO performance.
How to calculate the Monthly Profit?

Monthly profit (via SEO) =
Number of SEO customers × Net profit per customer
If using lifetime value, multiply that by the average number of purchases per customer.

What is a pricing calculator?

A pricing calculator is a tool that helps estimate the cost or return of a service based on user inputs. In this case, our SEO Cost Calculator helps calculate how much you’re earning in return for what you’re spending on SEO.

How much should I budget for SEO?

Typical SEO budgets in India range from ₹15,000 to ₹1,00,000+ per month, depending on your business type, competition, and goals. The industry benchmark table on this page can guide your budgeting.

How much does SEO cost per keyword?

SEO isn’t usually priced per keyword. Instead, it’s priced based on:

  • Scope of work
  • Website size
  • Keyword difficulty and competition

However, high-competition keywords may require higher ongoing effort and budget.

Does Google charge for SEO?

No. Google does not charge for SEO. Search Engine Optimization is optimizing your site to appear in organic (unpaid) search results. Any costs involved come from the tools, people, and services you use to improve your rankings.

Can I do SEO on my own?

Yes, it’s possible to do SEO yourself, especially for small websites or local businesses.
However, effective SEO often requires a mix of skills: technical setup, content creation, strategy, and link building. Many businesses work with agencies or consultants for better results and faster growth.

Contact Us