Time to Payback CAC

The Time to Payback CAC shows you the number of months it takes for your company to earn back the CAC it spent acquiring new customers.

7 Important Metrics Every Startup Founder Should Care About

Do you all know that it’s more costly to acquire new prospects than to retain existing ones!

That’s why extending your CLV is essential to a healthy business model & overall business strategy…

Don’t believe us? Here is an Ebook on 7 vital metrics every startup founder should know - you need to read if you want to increase profitability, retention and overall business success.

Download Your Guide

Other calculators you need to try

Customer Acquisition Cost
Customer Lifetime Value
Marketing % 0f Customer Acquisition Cost
Ratio of Customer Lifetime Value to CAC
Marketing Originated Customer %
Marketing Influenced Customer %

Why these 7 metrics are significant for your business and should be measured at regular intervals ?

  • Generate real ROI on customer acquisition
  • Enhance your retention marketing strategy
  • Create more effective messaging, targeting & nurturing


Answers to Frequently Asked Questions about Time to Payback CAC
  • What is Margin Adjusted Revenue ?

    Margin Adjusted Revenue is How much your customers pay on average per month
  • What Time to Payback CAC Means and Why It Matters ?

    In industries where your customers pay a monthly or annual fee, you normally want your Payback Time to be under 12 months.

    The less time it takes to payback your CAC, the sooner you can start making money off of your new customers.

    Generally, most businesses aim to make each new customer profitable in less than a year.