90% of the startups out there burn out within the first year – because they don’t plan. They don’t know what to offer, how best to offer it, and who to offer it to. A go-to-market strategy ensures that a product is launched at the right time and reaches the right audience, based on the buyer personas.
At upGrowth, we apply the DDADD approach to the customer lifecycle:
upGrowth Growth Consultants will help you identify and narrow down your target audience to the last detail – so when the communication is drafted, it hits the right chord to compel them to take the desired action.
This is where we start determining what needs to be done, figuring out your vision and researching the user journey.
upGrowth Growth Consultants will help you find the right channel to get started with the initial communication with the target customer. We will also ensure you have a strategy in place that will help you visualise how the business growth at scale-level will look like and what channels/mediums will be required to achieve that.
This is where we decide on a growth plan, design goals and map out a strategy that is best suited to your business and audience.
upGrowth Growth Consultants will help you create the required digital presence through owned and non-owned assets to maintain a balance between brand discovery and brand recall.
This is where we conduct a product audit and work to help you gain visibility and make a connection.
upGrowth Growth Consultants will help you and guide you on how to strategize and execute a personalised experience for your clients/customers. This will help you boost conversions and retain existing customers.
This is the all-important stage where we’re putting in place a roadmap for execution.
There are instances in the journey where the lead or customer “drops off” your radar. If and when that happens, we ensure we bring them back into the fold by engaging with them, remarketing and re-establishing contact. We make sure we get back in touch through a number of channels.
The goals have been designed – now, how do you stay connected to your target audience, hold their attention and work at retention and further growth?
Here’s why you should choose us as your go-to-market consultants.
If there is one problem you are not able to find a solution to and it is hindering your launch, a consultation with our team is the best way to go. Your product and marketing teams will benefit from the expert advice and will learn to plan, create matrices, quantify the results, and roll out your offering to the right audience at the right time.
When your business is in a state of uncertainty and you offload your problems to us, they become just as important to us as they are to you. As your extended team, we put our best foot forward in devising a launch plan by defining your goals and success matrix and setting milestones for each stage.
We often come across unique situations with our clients requiring solutions customized to their line of business. Let’s take a look at a couple of case studies that indicate the challenges posed before us and the practicable solutions we came up with.
Search Engine Marketing
Search Engine Marketing
Search Engine Marketing