How we Helped a SAAS Executive Coaching Platform Increase Organic Leads by +80% and Paid Leads by +120% in 48 days

Solutions

Organic Growth – SEO

• We started with optimized all the potential pages by advanced SEO factors. 
• Understood the keyword gap from high-ranking competitors and created a high-search volume keyword list 
• Site architecture is the most important key factor in SEO and the client website did not have a section focused on user person intentions. So we developed a perfect blog listing and individual post structure to improve the SC site architecture.
• After that, we created new blogs on the keyword list created using the “keyword gap technique” and optimized the blogs by the “Blog SEO optimization” technique.
• After applying these strategies, we achieved +80% leads from the organic side.

Paid Efforts

LinkedIn/Google/Facebook Ads

• The client was running Brand Awareness & Text Ads Campaigns and relied solely on it for website traffic apart from direct traffic which was very low. The conversion numbers through these campaigns were very low with people signing up on the website.
• We started Single Image Ads with crisp messages and product features. We also used the Lead generation Form with the ads, easing up the form filling process for users who wanted to request a demo of the product. 
• Within a week we saw conversions double, in a quarter of the spend of their existing paid campaign efforts. And within 48 days, we saw a 120% increase in the number of leads and a surge in traffic to the website with unique users.