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          Organic Growth

          Boosts website traffic by encouraging the interested audience to land naturally on your website

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          Boost the visibility of your advertisements and attract relevant customers with Paid Search Marketing

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          Improve brand awareness, lead generation, and conversion rate with this proven methodology

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          Explore the power of Social Media Marketing to build a solid online presence for your brand

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          Get FREE access to multiple digital marketing calculators that help curate successful digital marketing strategies

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          We have compiled the perfect workable hacks and checklists that enable you to work like a pro

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          Which digital marketing strategies helped us scale up businesses belonging to different sectors?

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          What’s new & trending in the digital marketing arena? Stay up-to-date with the latest trends with these good reads

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Transparent Growth Measurement (NPS)

Startup Success Metrics Glossary

Business growth requires a strong base of numbers, data, and analytics. upGrowth offers multiple digital marketing calculators that deliver data and help in curating better marketing strategies.

A

Average Order Value Calculator

An average order value calculator is crucial for businesses to determine the average amount spent by customers per transaction.

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Month-on-Month-Growth-Calculator
Average Revenue Per Account Calculator

An evaluation of a company’s revenue per customer account is done using the profitability metric known as average revenue per account (ARPA).

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Understanding The Average Customer Acquisition Cost by Industry

Online businesses are aware that there are several e-commerce indicators that they must be aware of to expand their businesses. However, one statistic and expenditure stands out above all others. That is the average customer acquisition cost!

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The ARR Advantage for Startups: Understanding and Calculating Annual Recurring Revenue

The arr calculation is essential for all startups; ARR or Annual Recurring Revenue is one of the critical matrices that calculate the percentage rate of return that a business can expect over the life of an investment or asset in any financial year period.

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Annual Contract Value
Using ACV to Measure the Success of Your Sales and Marketing Efforts

ACV in sales is the ultimate platform for streamlining your sales process. Our tools make managing leads, closing more deals, and increasing your revenue easier. Get started now and see how ACV can help you reach your sales goals.

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activation rate
How to Optimize Marketing Spend Through Activation Rate Calculations

Every start-up or established business constantly looks for ways to improve its business, generate revenue, and measure progress. For any online business, active customers are the key to success.

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B

burn rate calculator
Burn Rate and Cash Runway Calculator

Cash flow is one important indicator of a successful company. Thus, lowering the burn rate should always be one of the primary concerns of a founder.

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C

Customer-Lifetime-Value-Calculator
Customer Lifetime Value Calculator (CLTV)

Customer Life Time Value is the predicted net profit attributed to the entire future relationship with a customer. CLTV also defines the upper limit for Customer acquisition.

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Customer-Acquisition-Cost-Calculator-CAC
Customer Acquisition Cost Calculator (CAC)

The Customer Acquisition Cost (CAC) is a metric used to determine the total average cost your company spends to acquire a new customer.

 

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Conversion Rate Calculator

In the digital marketing map, conversion is the ultimate destination. When a potential customer takes the desired action, it is counted as conversion. Business growth is directly proportional to the number of conversions.

 

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Customer Concentration Risk Calculator

It is not advised to have a single major source of revenue generation. The level of revenue risk your portfolio has due to depending on a small group of customers is known as customer concentration risk.

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customer lifetime value
What is Customer lifetime value and how to calculate it

Regardless of whether you’re a small café owner or a sales manager of an international company, truly understanding your customers enables you to make informed, critical decisions about sales, marketing, and your brand.

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how to calculate compound monthly growth rate
Compounded Monthly Growth Rate: Understanding and Calculating Compounded Monthly Growth Rates

Investors can calculate Compound Monthly Growth Rate (CMGR) method to determine the periodic growth of an investment over a specific time period.

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total addressable market calculation
Calculating Your Company’s Total Addressable Market (TAM): A Step-by-Step Guide

The entire number of people (or businesses, schools, etc.) globally is the starting point of the total addressable market calculation. From there, it is narrowed down based on geography and demographics until it reaches the target market.

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How to Calculate Customer Acquisition Cost with Formula
How to Calculate Customer Acquisition Cost with Formula

Customer acquisition cost (CAC) is a metric used to describe how much money companies spend acquiring new clients. In addition to calculating the resources needed to find and onboard new consumers, CAC is an important business metric for gauging your business’s overall health and profitability.

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CAC payback
CAC Payback Period: How to calculate it & why it is important

The pure delight of getting a new client never fades, regardless of the stage of your business. Always celebrate your achievements, especially in the early phases of your firm. Understanding the customer acquisition cost (CAC) and the CAC payback period is critical.

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D

how to calculate deferred revenue
The Importance of Accurately Calculating Deferred Revenue

Every company or business looks forward to earning revenue to grow its financial health. Companies require a consistent flow of revenue to manage expenditures, pay vendors, or even make capital investments.

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daily active users calculation
Maximizing User Retention: How to Calculate Daily Active Users

One of the critical metrics in a SaaS business or a subscription-based company is tracking the number of active users on a daily basis. A company would simply be flying blind without paying attention to this metric.

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E

EBITDA Calculator

EBITDA calculator is an analytical tool for examining a company’s operational success over a certain year or quarter. Financial experts can utilize information from annual financial statements to calculate a company’s EBITDA profitability.

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L

Loyal Customer Rate Calculator
Loyal Customer Rate Calculator

Customer loyalty is a continuing emotional bond between you and your customers that shows their willingness to interact with you and make repeat purchases from you as opposed to your competition.

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LTV CAC Ratio: What is it, How to Calculate & More

The link between a customer’s lifetime value and the cost of acquiring them is measured by LTV/CAC. Client acquisition cost (CAC) is the cost incurred when a customer is convinced to buy a product, whereas customer lifetime value (LTV) refers to the profit generated by a customer.

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M

Marketing % Of Customer Acquisition Cost

The Marketing % of Customer Acquisition Cost is the marketing portion of your total CAC, calculated as a percentage of the overall CAC.

 

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Marketing-Originated-Customer
Marketing Originated Customer %

The Marketing Originated Customer % is a ratio that shows what new business is driven by marketing, by determining which portion of your total customer acquisitions directly originated from marketing efforts.

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Marketing Influenced Customer %
Marketing Influenced Customer %

The Marketing Influenced Customer % takes into account all of the new customers that marketing interacted with while they were leads, anytime during the sales process.

 

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How to calculate Marketing Influenced Customer % and how to use it?

Long back, CMOs used to be not fluent in metrics,analytics and sheet presentations. The online thingy made marketing.

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How to calculate Marketing percentage Customer Acquisition Cost (CAC)

Customer Acquisition Costs (CAC) – what you pay on average to acquire new customers – is obviously pretty darn important. But knowing what portion of your total CAC relates to marketing is also really important.

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Billing Process in Accounting
Billing: Maximizing the Efficiency of Your Billing Process in Accounting

Billing process for Start-ups and small businesses is often found hectic and annoying. The entire billing process is undoubtedly time-consuming but is quite an essential element for every business.

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Monthly Recurring Revenue
Measuring Monthly Recurring Revenue: Expert Tips and Advice

Metrics are a key element that helps businesses evaluate their performances. One such metric is monthly recurring revenue. Recurring revenue can be the spine of any SaaS company, making a business or company so appealing.

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Understanding and Maximizing Monthly Recurring Revenue

The money that a business anticipates receiving in the form of payments every month is known as monthly recurring revenue (MRR). By closely monitoring monthly cash flow, MRR is a crucial revenue indicator that aids subscription businesses in understanding the profitability of their overall operations.

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How to calculate Marketing Originated Customer % and how to use it?

As a marketer, you understand the methods and significance of figuring out the most critical marketing metrics to illustrate ROI and overall marketing performance.

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N

Net Promoter Score Calculator

The most often used metric for evaluating customer loyalty and happiness is the Net Promoter Score. The Net Promoter Score approach is intended to determine a consumer’s propensity to promote a business to others, going beyond simply gauging their level of customer satisfaction.

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Unlocking Business Success: A Deep Dive into Net Promoter Score (NPS)

Customers’ tendency to suggest a business, goods, or services to others is measured by the Net Promoter Score (NPS), a customer loyalty indicator. It’s an easy-to-use statistic that is well-known and provides valuable information on customer satisfaction and potential areas for growth.

 

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P

Product Return Rate Calculator
Product Return Rate Calculator

Business growth and performance do not solely depend on the sales of your product. Customer satisfaction and revenue are two important factors that determine the success of your product.

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R

Redemption Rate Calculator-01
Redemption Rate Calculator

One of the most significant KPIs for tracking loyalty programs is the incentive redemption value, also known as the rewards redemption rate. When compared to the total number of incentives granted, it counts how many incentives have been redeemed.

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repeat purchase calculator
Repeat Purchase Rate Calculator

The number of customers who have made multiple purchases in a certain time period is known as the repurchase rate (also known as the repeat buy rate). Every brand must monitor the repurchase rate in order to evaluate the effectiveness of its marketing and customer retention strategies.

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Product Return Rate Calculator
Rule of 40 Calculator

SaaS companies are businesses that use software to offer services to clients. It’s a more affordable option than the outdated one-time software purchase that requires customers to host, implement, and maintain it themselves.

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Ratio-of-Customer-Lifetime-Value-to-CAC
Ratio of Customer Lifetime Value to CAC

The Ratio of Customer Lifetime Value to CAC is a way for companies to estimate the total value that your company derives fromeach customer compared with what you spend to acquire that new customer.

 

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revenue per visitor calculator
Revenue Per Visitor Calculator

The website revenue calculator is essential for businesses to keep a close eye on their KPIs in the fiercely competitive world of e-commerce. The amount of money made each time a consumer sees your website is calculated as revenue per visitor (RPV).

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retention rate calculator
Retention Rate and Churn Rate Calculator

The journey of a customer doesn’t end when he/she makes a purchase. In fact, it begins there. Most businesses forget to understand that it costs significantly more to acquire new clients than it does to keep existing ones.

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T

Time-to-Payback-CAC
Time to Payback CAC

The Time to Payback CAC shows you the number of months it takes for your company to earn back the CAC it spent acquiring new customers.

 

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How to calculate Time Payback of Customer Acquisition Cost (CAC)

Do you know to what extent it takes for a client to pay back what it cost you to secure them?
On the off chance that you are an entrepreneur, you may have seen that keeping in mind the end goal to get new clients, you need to burn through cash on Sales and Marketing first.

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What is Total Contract Value (TCV) & How to Calculate

The term “Total Contract Value” (TCV) denotes the complete value of a contract or agreement between a firm and its client. It is an estimate of the total cost of the financial commitment the client has made over the course of the contract, taking into account all fees, levies, and recurrent payments.

 

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Growth hacking
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