Transparent Growth Measurement (NPS)

Net Promoter Score Calculator

The most often used metric for evaluating customer loyalty and happiness is the Net Promoter Score. The Net Promoter Score approach is intended to determine a consumer’s propensity to promote a business to others, going beyond simply gauging their level of customer satisfaction.

Want to know how loyal your customers really are? The best statistic for measuring customer loyalty is the Net Promoter Score, which takes advantage of the influence of customer recommendations and referrals.

Using the Net Promoter System, consumers are divided into three groups based on how they respond to the basic question, “How likely are you to recommend us?” These groups are called promoters, detractors, and passives.
In order to calculate the NPS, you need to know your promoters, detractors, and passives.

Find your score right away using our free Net Promoter Score calculator!

Why is it important to calculate the Net Promoter Score?
  • Boosts Client Satisfaction.
  • Monitoring and Building Customer Loyalty.
  • NPS offers practical input, which promotes business expansion.
  • You will get a better understanding of how many of your customers are most likely to suggest you.

Hmmm… looks like we can help you refine those numbers for better results and profitability!

Get Started!

7 Important Metrics Every Startup Founder Should Care About

Do you all know that it’s more costly to acquire new prospects than to retain existing ones! That’s why extending your CLV is essential to a healthy business model & overall business strategy… Don’t believe us? Here is an Ebook on 7 vital metrics every startup founder should know – you need to read if you want to increase profitability, retention and overall ecommerce success.


Why these 7 metrics are significant for your business and should be measured at regular intervals?

Other Calculator

Explore More


Unlocking Business Success: A Deep Dive into Net Promoter Score (NPS)

Discover the key to business success with a comprehensive exploration of the Net Promoter Score (NPS). Learn how NPS can help gauge customer satisfaction, loyalty, and drive growth. Unlock valuable insights and strategies for improving your company’s performance in this deep dive into NPS.

Read More

What D2C can Learn from FMCG

Explore the symbiotic relationship between Direct-to-Consumer (D2C) brands and Fast-Moving Consumer Goods (FMCG) companies through our blog.

Read More

What is Inbound Marketing – A Complete Guide

Explore the comprehensive guide to Inbound Marketing. Learn the principles, strategies, and tactics that drive customer engagement, lead generation, and business growth. Discover the power of inbound marketing in the digital age.

Read More

Beyond the Product: Understanding the Emotional Drivers of Indian Consumers in D2C Branding

Delve into the intricate world of D2C branding in India and discover the emotional drivers that go beyond the product. Gain insights into what truly resonates with Indian consumers, shaping successful direct-to-consumer brand strategies.

Read More

The Psychology of Indian Consumers: Secrets Behind D2C Product Choices

Uncover the hidden psychology driving Indian consumers’ choices in the direct-to-consumer (D2C) space. Explore the secrets behind product preferences and learn how understanding consumer behavior can fuel D2C success in India.

Read More

The Digital Shopper’s Journey: Navigating the E-Commerce Landscape for D2C Products

Navigate the e-commerce landscape for D2C products. Learn the digital shopper’s journey with expert insights and strategies to enhance your online shopping experience.

Read More


Answers to Frequently Asked Questions

What are the important categories of customers?

Customers are placed into one of three groups based on their responses to determine their NPS score:

  • Promoters – (9 or 10): Usually devoted and zealous clients.
  • Passives – (7 or 8): These customers are content with your service, but not quite enthusiastic enough to recommend it.
  • Detractors – (0–6): Customers that have had a bad encounter with your business are called detractors.
Who are the promoters?

Promoters are often devoted and enthusiastic clients who reply with a score of 9 or 10. In other words, Promoters are devoted supporters who will continue to purchase and recommend products, supporting growth.

What does the term detractors mean?

Detractors are the survey participants who give you a score between 0 and 6 on the NPS® scale. They are dissatisfied clients who will disparage your business. You can, however, conceive of Detractors as just disgruntled customers if you prefer a more conventional description.

Detractors are generally defined as those who disapprove of your company, your goods, or your services; they criticize everything you say or do.

Who is a passive customer?

People who are passive are frequently categorized as neutral. They are not very satisfied with your goods or service, but they also do not really suggest it to others. They frequently make purchases out of habit, and the instant they receive a better offer, they are likely to stop doing business with you. You must be able to convert them into promoters because this group is readily swayed by rivals.

Contact Us