Digital Marketing Calculators

Business growth requires a strong base of numbers, data, and analytics. upGrowth offers multiple digital marketing calculators that deliver data and help in curating better marketing strategies.

SEO Calculators

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SEO & PPC Cost Calculator

When it comes to digital marketing, SEO (Search Engine Optimization) and PPC (Pay Per Click ads) are two important pillars. Agreed that the end goals of both the marketing avenues are the same, but the techniques and methodologies are starkly different.

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SEO Cost Calculator
SEO Cost Calculator

How much budget should you alot to SEO? upGrowth offers an user-friendly SEO cost calculator that helps you get a clarity on your SEO spend and budget. With our SEO Cost Calculator, our aim is to help you make an informed decision about how much to pay for SEO and how you can enhance your SEO further. Understanding the level of SEO you may require for your website is critical.

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SEO-ROI-Calculator
SEO ROI Calculator

The SEO ROI calculator is incredibly beneficial for tracking the progress of your SEO strategies and eliminating uncertainty when strategizing SEO in the future. Calculate how much revenue you’ll generate if you get more organic visitors. Simply enter the data in this SEO ROI calculator to know the performance of your SEO strategies.

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Month-on-Month-Growth-Calculator
Month on Month Growth Calculator

Month over month growth is an important metric to measure the growth and profitability of your business. Businesses measure growth in multiple ways: monthly, yearly and quarterly. A month on month growth calculator measures growth in various departments, from product and finance to sales and marketing.

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Marketing-Influenced-Customer
Website Organic Traffic Calculator

Seo writers and professionals are always thriving to reach the 1st rank on the SERP. Researching keywords and building up a well-balanced SEO strategy can help us to achieve our goals.

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PPC Calculator

upgrowth-ppc-calculator
PPC Calculator

PPC Calculator helps to forecast your ad expenditure by calculating estimated clicks on your ad under a certain amount. A user can have a simple idea how his total budget will work on a PPC Campaign. This calculator simplifies the advertiser’s work of optimizing and analyzing the overall PPC budget.

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Customer-Acquisition-Cost-Calculator-CAC
Customer Acquisition Cost Calculator (CAC)

The Customer Acquisition Cost (CAC) is a metric used to determine the total average cost your company spends to acquire a new customer.

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Time-to-Payback-CAC
Time to Payback CAC

The Time to Payback CAC shows you the number of months it takes for your company to earn back the CAC it spent acquiring new customers.

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Ratio-of-Customer-Lifetime-Value-to-CAC
Ratio of Customer Lifetime Value to CAC

The Ratio of Customer Lifetime Value to CAC is a way for companies to estimate the total value that your company derives fromeach customer compared with what you spend to acquire that new customer.

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Marketing-Influenced-Customer
Health Check Your CPA Target

The aim of any business is profitability and a loyal customer base. And of course, to boost growth and profitability by acquiring new customers.

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Health Check your Average CPC
Health Check your Average CPC

CPC stands for Cost Per Click. It’s a bidding strategy used by marketers to target the right audience using the right combination of keywords. The cost per click determines how much advertisers pay for advertisements on websites or social media.

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Marketing-Of-Customer-Acquisition-Cost
Health Check Your Conversions (Leads) Target

For some companies, a “lead” is a contact in the pipeline that has been determined to be a prospective customer.

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Convert your ROAS Target to a CPA Target
Convert your ROAS Target to a CPA Target

As a business owner you need to be aware that these two KPIs are important for the performance of your business: cost per conversion (CPA) and return on ad spend (ROAS). These two components allow you to analyze account health at a high level and make decisions at the keyword level.

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Target CPA Calculator
Target CPA Calculator

Cost per action (CPA) is a digital marketing method for online advertising that enables an advertiser to pay a potential customer for taking a certain action, such as read more, buy now, or fill a form. Cost per acquisition is another name for “cost per activity” (CPA).

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Health Check your ROAS Target
Health Check your ROAS Target

Return on ad spend, or ROAS is a measure used to determine how well your paid advertising is generating revenue for your company.

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Marketing Calculators

Customer-Lifetime-Value-Calculator
Customer Lifetime Value Calculator (CLTV)

Customer Life Time Value is the predicted net profit attributed to the entire future relationship with a customer. CLTV also defines the upper limit for Customer acquisition.

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Marketing % Of Customer Acquisition Cost
Marketing % Of Customer Acquisition Cost

The Marketing % of Customer Acquisition Cost is the marketing portion of your total CAC, calculated as a percentage of the overall CAC.

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Marketing-Originated-Customer
Marketing Originated Customer %

The Marketing Originated Customer % is a ratio that shows what new business is driven by marketing, by determining which portion of your total customer acquisitions directly originated from marketing efforts.

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Marketing Influenced Customer %
Marketing Influenced Customer %

The Marketing Influenced Customer % takes into account all of the new customers that marketing interacted with while they were leads, anytime during the sales process.

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Email Marketing ROI Calculator
Email Marketing ROI Calculator

Investing your money in any marketing channel without forecasting its ROI is simply just exposing your funds to risks. To avoid such risks, ROI calculators are widely used to measure any uncertainty in your plan.

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Online Marketing Conversion Calculator
Online Marketing Conversion Calculator

This online marketing conversion calculator allows you to evaluate the entire process of internet sales and marketing, from ad clicks to actual sales and ROI. It can be used to test your marketing funnel and determine whether your new digital marketing strategy is productive or needs further changes.

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Target ROAS Calculator
Target ROAS Calculator

Target ROAS calculator helps you evaluate targeted return on ad spend, a key metric that indicates the estimated effectiveness of marketing efforts. This target ROAS calculator helps in simply getting an idea of the targeted returns expected so that the user can evaluate actual performance against target performance.

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Average CPC Calculator
Average CPC Calculator

Cost Per Click, popularly known as CPC, is a bidding strategy that has been helping marketers to reach the right audience based on the right keywords. CPC (cost per click) is a measure that determines how much advertisers pay for advertisements on websites or social media based on how many clicks the ad receives.

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Product Return Rate Calculator
Product Return Rate Calculator

Business growth and performance do not solely depend on the sales of your product. Customer satisfaction and revenue are two important factors that determine the success of your product.

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retention rate calculator
Retention Rate Calculator

The journey of a customer doesn’t end when he/she makes a purchase. In fact, it begins there. Most businesses forget to understand that it costs significantly more to acquire new clients than it does to keep existing ones.

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Redemption Rate Calculator-01
Redemption Rate Calculator

One of the most significant KPIs for tracking loyalty programs is the incentive redemption rate, also known as the rewards redemption rate. When compared to the total number of incentives granted, it counts how many incentives have been redeemed.

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repeat purchase calculator
Repeat Purchase Rate Calculator

The number of customers who have made multiple purchases in a certain time period is known as the repurchase rate (also known as the repeat buy rate). Every brand must monitor the repurchase rate in order to evaluate the effectiveness of its marketing and customer retention strategies.

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Loyal Customer Rate Calculator
Loyal Customer Rate Calculator

Customer loyalty is a continuing emotional bond between you and your customers that shows their willingness to interact with you and make repeat purchases from you as opposed to your competition.

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Is the digital marketing strategy correct? Is the CPR too high? Are the marketing strategies working for our business? How do I know if the invested amount in digital marketing is enough? As a founder or a marketer, we are bound to have doubts about our strategies and might feel stuck while curating future strategies.

 

This is where our Digital Marketing Calculators will help you find your way. We understand that business growth requires a strong base of numbers, data, and analytics. upGrowth offers multiple digital marketing calculators that deliver data and help in curating better marketing strategies. Use our free tools to calculate digital marketing metrics and variables for your campaigns.

 

The need to use Digital Marketing Calculators.
Marketing should be tracked and evaluated. There are no set criteria to evaluate creativity. It’s simply not possible. This is why you should rely on numbers and data to know if your creativity is yielding you results.

 

Our calculators are drafted by marketers and for marketers. Whether you are trying to plan out your whole marketing strategy at once or hone in on one particular campaign, these calculators are tailored to make things a whole lot easier for you. It does the work for you and includes simple adjustments for pace and scalability.

 

Why choose upGrowth’s Digital Marketing Calculators?
With our calculators, everything is at your fingertips. It contains modules for website setup, SEO strategy, PPC performance, conversion rate optimization, website usability analysis, and web analysis report, customer acquisition, online marketing, email marketing, and more.

 

The digital marketing calculators are easy to use, quick and hassle-free. All you have to do is put the required information in the boxes and click on calculate and you will have yourself a direction to plan your digital marketing strategies ahead.