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Click-through rate (CTR) refers to the percentage of people who click on your ad after seeing it. A high CTR is a strong indication that your ad is relevant, engaging, and reaching the right audience. Conversely, a low CTR may indicate that your ad requires adjustments to its copy, targeting, or design.
Industry | Typical CTR (%) |
E-commerce | 1% – 3% |
SaaS | 0.5% – 2% |
B2B Services | 0.5% – 2% |
Financial Services | 0.5% – 2% |
Healthcare | 0.7% – 1.5% |
Note: These benchmarks are typical figures and can vary depending on the industry, product, or service being marketed. Always compare your click-through rate (CTR) with industry standards to gauge your ad performance effectively.
Scenario:
Calculation:
Interpretation:
A 2% CTR suggests that your ad is relatively effective, though there might be room for improvement based on industry standards.
Answers to Frequently Asked Questions
CTR (Click-Through Rate) measures the effectiveness of your ad by showing the percentage of impressions that result in clicks.
CTR is calculated by dividing the number of clicks by the total number of impressions and then multiplying by 100.
A good click-through rate (CTR) depends on the industry and platform. Generally, 1% is considered suitable for display ads, and 2-3% is ideal for search ads.
CTR helps you evaluate the effectiveness of your ad, improve your targeting, and optimize your ad spend for a better ROI.
Track CTR regularly, especially when making changes to your ads or campaigns, to gauge performance improvements or identify issues quickly.