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DownloadAnswers to Frequently Asked Questions
Impressions are the total number of times that your work is shown, whether someone clicks on it. Consider reach as the number of distinct viewers of your content. Every piece of information you submit would be viewed by every one of your followers in an ideal world.
You can utilize clickthrough rate (CTR) to determine how well your free listings, advertising, and keywords are performing.
CTR is calculated by dividing the number of clicks your ad receives by the number of times it is displayed: clicks divided by impressions = CTR. Your CTR, for instance, would be 5% if you had 100 impressions but only 5 clicks.
In Google Ads, a greater CTR translates into better ranking and reduced costs. One of the important elements in the calculation of Google’s Quality Score is the click-through rate, which is the proportion of all ad views that result in clicks.
The average click-through rate for search is roughly 1.91%, while for display it is around 0.35%.
