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Hmmm… looks like we can help you refine those numbers for better results and profitability!
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Tip: Run different conversion rates or CPC scenarios to stress-test your budget before launching your campaign.
This calculator is perfect for marketers looking to forecast outcomes from PPC campaigns on Google Ads, Meta Ads, or LinkedIn.
Use this data to refine your bidding strategies, segment targeting, and creative testing efforts.
Metric | Typical Range |
Avg CPC (India) | ₹3 – ₹35 |
Conversion Rate | 1% – 4% (B2C), 2% – 6% (B2B) |
Avg. Product Value | ₹500 – ₹5,000 (depending on industry) |
ROAS Goal | 3× – 5× (ideal target for e-commerce or lead gen) |
Note: CPC and conversion rates vary significantly based on industry, keyword competition, and landing page experience.
Campaign Inputs:
Calculations:
Interpretation:
With a moderate CPC and solid conversion rate, this campaign can yield substantial profits and a high return on investment.
This is the third article in our startup founders series, where we look at the critical questions founders need to ask their teams to ensure effective growth.
To make the most of your PPC campaign budget, the key is to use a combination of sense and logic along with data that custom designs the ads to suit your specific requirements.
An Amazon PPC campaign is an essential, cost-effective way to increase visibility and boosts not only your organic rankings but drive profitable sales.
Around the globe, nearly all businesses have been affected by a novel coronavirus and the PPC is no exception. Let’s take a look at some trends in PPC.
The money that a business anticipates receiving in the form of payments every month is known as monthly recurring revenue (MRR). By closely monitoring monthly cash flow, MRR is a crucial revenue indicator that aids subscription businesses in understanding the profitability of their overall operations.
We sincerely hope that this sixth article of our “start-up founder series” will assist founders in managing the various aspects of marketing their companies.
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You might be skilled at running Google Ads, but can you effectively utilize extensions in Google Ads?
Can you scale up your Google Ads account for unstoppable growth? Test your skills here by attempting these strategical questions.
Answers to Frequently Asked Questions
It estimates website traffic, conversions, sales, and profit based on your ad budget, cost per click (CPC), and product value.
In India, the cost ranges from ₹5 to ₹15 for most industries. Highly competitive niches, such as insurance or finance, may command higher rates.
Around 2%–5% is standard. With optimised landing pages, B2B campaigns can see even higher rates.
They’re based on your input assumptions. Real-world results may differ due to audience behaviour and platform dynamics.
Yes. It works for any CPC-based PPC platform, including LinkedIn, Bing, and Quora Ads.
Yes, if you’re calculating total cost. Otherwise, use net ad spend for more accurate ROI forecasting.
Before each major campaign, or whenever your CPC, budget, or product pricing changes.