The core of content marketing is search engine optimization (SEO). Your content is used by search engines to connect you with your next customer. You connect with prospects who can turn into pleased customers when your content is optimized for search engines — with the correct keywords and search terms. This article walks you through the importance of strategic content marketing for B2C businesses. Paid advertising (such as targeted search and social media ads and campaigns) can help you locate leads and a willing audience, but an SEO-focused B2C content marketing plan can help you outperform your competitors without boosting ad spends. Learn more about B2C content marketing in the guide.
This tutorial will assist you in understanding the intent of the buyer, identifying the buyer and generating different types of relevant content based on which stage the buyer is at.
It’s critical to know what your target audience is looking for, where they’re looking, why they’re looking, and how they’re looking for it, so you can provide content that suits their needs. There are multiple factors to consider like; demographics, psychographics, challenges, etc.
Your keyword research should centre on the intent of the person you’re trying to reach so that your content can meet their demands. Your keyword kinds should correspond to the various phases of the marketing funnel. The phases are:
You can choose from a variety of content forms and pieces, including: blogs, case studies, marketing via email, posts on social media, podcasts, videos, content for sales enablement.
Find a checklist that delves deep into the content strategy for the B2C segment. To establish a solid content plan, make sure your content and business model are in sync: Set goals and determine where you are now, where you want to go, and how much time and work you are willing to put in.
It’s critical to create content that keeps customers engaged at every level of the funnel.
– The TOFU stands for “Top of the Funnel” and refers to the process of introducing a brand to a client.
– The MOFU (Middle of the Funnel Unit) is a strategy for getting customers to make a decision.
– The BOFU stands for Bottom of the Funnel Unit, which is responsible for increasing conversions and earning recurring clients.
– Only focusing on blogging.
– Using hypothetical buyer personas.
– Equating content publishing with content marketing