The SEO-Friendly Content Marketing Guide for VPs of B2C Businesses

It’s critical to know what your target audience is looking for, where they’re looking, why they’re looking, and how they’re looking for it, so you can provide content that suits their needs. There are multiple factors to consider like; demographics, psychographics, challenges, etc.

Your keyword research should centre on the intent of the person you’re trying to reach so that your content can meet their demands. Your keyword kinds should correspond to the various phases of the marketing funnel. The phases are:
– Awareness
– Interest
– Consideration
– Conversion

You can choose from a variety of content forms and pieces, including: blogs, case studies, marketing via email, posts on social media, podcasts, videos, content for sales enablement.

Find a checklist that delves deep into the content strategy for the B2C segment. To establish a solid content plan, make sure your content and business model are in sync: Set goals and determine where you are now, where you want to go, and how much time and work you are willing to put in.

It’s critical to create content that keeps customers engaged at every level of the funnel.

– The TOFU stands for “Top of the Funnel” and refers to the process of introducing a brand to a client.
– The MOFU (Middle of the Funnel Unit) is a strategy for getting customers to make a decision.
– The BOFU stands for Bottom of the Funnel Unit, which is responsible for increasing conversions and earning recurring clients.

– Only focusing on blogging.
– Using hypothetical buyer personas.
– Equating content publishing with content marketing