The change in a metric’s value, such as revenue or the number of active users, represented as a percentage of the value from the previous month, is shown by the month-over-month growth rate.
Month-over-month is a measure of business growth: in fact, it is the smallest unit of measurement used to objectively capture the growth rate of a business. A monthly growth rate calculator, also known as a month on month calculator, helps you arrive at this number.
This month on month calculator will eventually scale up to quarterly and yearly growth trackers, which will help you understand growth rates over varied periods of time.
The month on month growth calculator is often used for projections by start-ups and early-stage companies since monthly growth rates are a great indicator of momentum in the short term, giving start-ups an idea of how quickly they may or may not be able to scale.
The basic MoM formula can be applied to several metrics, such as retention rate, conversion rates, monthly active users (MAU), and others.
Growth data should not be restricted to just the finance and product teams: to understand if your resources are being used wisely and whether they are bringing in results, you need to apply the month on month growth calculator across all of your business’ departments. This will give you detailed data which may point to larger trends in the future.
An organization has several departments and metrics to measure. Naturally, when you work with data across several departments or divisions, you must collate and flatten that data to produce a month-over-month calculator rate.
The idea is simple: you study the percentage increase of a certain metric or department over a given time frame – in this case, a month.
A monthly time frame gives you a short-term view. You can use a MOM calculator or MOM grown calculator to arrive at your rate.
The formula version to get to a percentage output for month-specific data looks like this:
Percent increase (or decrease) = (Month 2 – Month 1) / Month 1 X 100
Or, if you would like to look at it in simpler terms:
a = (c – b) / b X 100
This is how a month over month percentage calculator works.
Another commonly used metric is CMGR, or compounded monthly growth rate. With CMGR, you look at data from your starting month data and data from your ending month and calculate the percentage monthly increase that would cause the starting month number to grow into the ending month number.
But there is a drawback to the CMGR method: you are ignoring variations within the month and flattening it out to a singular compounded figure each month.
CMGR works when looking at only compounded growth (like a retirement amount) but is not useful when looking at linear growth (like your paycheck, which is the same amount each month, irrespective of what you have stocked in the bank). CMGR is not a viable or accurate number if your growth curve is linear and won’t help in projecting future growth.
This is why a month on month growth calculator is a better option to ascertain how much your business is actually expanding.
Yes, MoM (Month-over-Month) growth can be negative, i.e., when the measured metric is lower than last month. If a certain metric shows a lesser value than the previous month, it can affect MOM growth negatively.
One could emphasize tactics like the following to boost MoM (month-over-month) growth:
- Expanding the customer base, enhancing the marketing and sales approaches, or introducing new goods or services are all ways to boost sales or revenue.
- Enhancing efficiency: A business’s overall productivity and profitability can be raised by optimizing procedures, cutting waste, and streamlining activities.
- Technology investment: Using new technology and automation can boost productivity and efficiency, resulting in MoM growth.
- Offering a greater selection of goods or services might draw in new clients and raise demand in general.
- Fostering customer loyalty can be accomplished through giving good customer service, having reward programs, and developing a strong brand.
MoM (Month-over-Month) growth must be sustained over time, which necessitates a steady and calculated approach. Here are some strategies for achieving long-term MoM growth:
- Innovate: Regularly bringing fresh, enhanced goods and services can help a company stay current and adapt to shifting consumer wants.
- By relying on various revenue streams, businesses can lessen the impact of market downturns or shifts in consumer behavior.
- With a focus on customer satisfaction, businesses can encourage repeat business by offering exceptional customer service.
- Continually gathering and analyzing data can help pinpoint areas for improvement and measure advancement, enabling the company to make data-driven decisions that will spur growth.
The percentage change in a metric from one month to the next is known as the month-over-month (MOM) growth rate. One can take the following actions to assess MOM growth data:
Comparing the MOM growth rate to earlier months Verify whether the MOM growth rate for the current month is higher or lower than the growth rate for the preceding months. You can see the pattern of growth over time from this.
Analyze patterns: Examine the MOM growth rate for seasonal patterns or trends. This will make it easier for you to comprehend why the growth rate varies.
Think about external elements: Take into account any outside variables, such as monetary fluctuations, competitive activity, or modifications in corporate policies, that may have affected the growth rate.
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