Month on Month Growth Calculator

How to Use the Calculator – Step-by-Step

• Enter the value of the metric from the previous month.

• Enter the value for the current month.

• Click Calculate to see your absolute growth and percentage growth rate.

Tip: Use this calculator monthly to monitor performance trends across metrics like revenue, traffic, leads, or conversions.

Understanding Your Growth Results

This calculator gives you a quick overview of how much your metrics have improved (or declined) month-over-month.

Use the results to:

• Evaluate marketing campaigns or product updates.

• Communicate performance changes in investor reports.

• Make quick decisions on scaling or optimisation.

Note: For revenue-focused ROI tracking, try our [SEO ROI Calculator].

Month-on-Month Growth Benchmarks

Note: Benchmarks vary widely by industry, stage, and seasonality.

Practical Example

Example: SaaS Startup Tracking Monthly Revenue

• Previous Month Revenue: ₹2,50,000

• Current Month Revenue: ₹3,00,000

Calculation

• Absolute Growth = ₹3,00,000 – ₹2,50,000 = ₹50,000

• Growth Rate = (₹50,000 ÷ ₹2,50,000) × 100 = 20% MoM Growth

This shows consistent improvement and validates ongoing acquisition efforts.

Tips to Improve MoM Growth

• Run regular marketing experiments and measure impact.

• Optimise acquisition funnels and remove friction points.

• Re-engage existing users with upsell or email campaigns.

• Monitor daily and weekly metrics to spot early trends.

• Use attribution tools to double down on high-performing channels.