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Transparent Growth Measurement (NPS)

SEO & PPC Cost Calculator

Plan and Compare Your Marketing Investment with Confidence

Use our SEO & PPC Cost Calculator to estimate your monthly marketing spend across organic and paid search channels. Whether you’re just starting or looking to scale, this tool helps you compare ROI and make smarter budgeting decisions.

Why Use This Calculator?

 

  • Set a Realistic Budget for SEO and PPC
    Understand how much to allocate across both channels based on your goals and performance.
  • Compare Channel ROI
    See which channel delivers better returns—and where to invest more.
  • Balance Paid and Organic Efforts
    Avoid over-reliance on one channel and optimize for long-term results.
  • Support Smarter Strategy Decisions
    Use data to justify budget increases or campaign shifts.
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Hmmm… looks like we can help you refine those numbers for better results and profitability!

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7 Important Metrics Every Startup Founder Should Care About

Do you all know that it’s more costly to acquire new prospects than to retain existing ones! That’s why extending your CLV is essential to a healthy business model & overall business strategy… Don’t believe us? Here is an Ebook on 7 vital metrics every startup founder should know – you need to read if you want to increase profitability, retention and overall ecommerce success.

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Why these 7 metrics are significant for your business and should be measured at regular intervals?

How to Use SEO & PPC Cost Calculator?

Use this calculator to estimate the potential traffic, conversions, sales, and profit generated from your organic search rankings.

 

How to Use the Calculator – Step-by-Step

 

For PPC

 

  1. Enter your average cost per click and PPC budget.
  2. Add your conversion rate and average order value.
  3. Click Calculate to estimate your website traffic, conversions, and revenue.
  4. Use the results to review campaign performance or plan upcoming ad spend.

 

Tip: Ideal for campaign forecasting or evaluating paid strategy ROI.

 

 For SEO

 

  1. Enter the number of keywords ranking on page one and their average monthly search volume.
  2. Add your conversion rate and average product value.
  3. Input your monthly SEO budget.
  4. Click Calculate to estimate organic efforts’ traffic, conversions, and overall profit.

 

Tip: Use this monthly to evaluate the performance of your SEO rankings.

 

Understanding SEO & PPC Results

 

This calculator shows your potential performance for each channel separately. Use it to:

 

 

Note: This tool doesn’t include lifetime value. For recurring-revenue or LTV-based planning, use our [Customer Lifetime Value Calculator].

 

Industry Benchmarks

 

Provide side-by-side benchmarks for SEO and PPC to guide budgeting decisions.

 

Monthly Budget Benchmarks by Channel

 

Business Type SEO Spend (INR) PPC Spend (INR)
Local Business ₹15,000 – ₹35,000 ₹10,000 – ₹30,000
E-commerce ₹35,000 – ₹80,000 ₹30,000 – ₹70,000
SaaS / B2B ₹40,000 – ₹1,00,000+ ₹50,000 – ₹1,20,000+
Enterprise ₹1,00,000 – ₹5,00,000+ ₹1,00,000 – ₹5,00,000+

 

Budgets vary based on competitiveness, market size, and customer acquisition goals.

 

Practical Examples

 

Show examples to help users interpret results from each tool.

 

Example: SEO

 

A B2B company ranks for 80 keywords, each with ~200 searches/month. With a 2% conversion rate and ₹8,000 average product value, their monthly revenue is projected at ₹2,56,000 from SEO.

They’re investing ₹50,000/month, yielding a profit of ₹2,06,000.

 

A strong SEO foundation generates compounding returns over time.

 

Tips to Improve ROI from SEO & PPC

 

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Revitalize Your Strategy: FREE Ultimate Digital Marketing Checklist!  Dive into exclusive hacks, tips, and more designed for YOUR business success. Download your game-changer today!

SEO Quizzes

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FAQ's

Answers to Frequently Asked Questions about CAC

How do I use the SEO & PPC Calculator?

Select the SEO or PPC section, enter your metrics like budget, conversion rate, and order value, then click Calculate to see traffic, conversions, and profit. You can also download the results for reporting or planning.

What values are required to calculate PPC results?

You’ll need your average cost per click (CPC), total PPC budget, expected conversion rate, and the average value of each sale.

How is the average cost per click calculated?

Divide your total ad spend by the number of clicks received. Most platforms, such as Google Ads or Facebook Ads, calculate this automatically.

How do I calculate PPC conversion rate?

Divide the number of conversions by total clicks, then multiply by 100. For example, 5 conversions from 200 clicks = 2.5%.

What if I don’t know my conversion rate?

If you’re unsure, start with an industry benchmark. E-commerce typically sees 2–5%, while B2B lead gen may range from 5–10%.

How is PPC traffic estimated?

Divide your total PPC budget by your average CPC. This will give you an estimate of the number of visitors your budget can drive.

Can I use this for Facebook or LinkedIn ads?

Yes. In the PPC section, enter your average CPC and campaign data. The platform doesn’t matter as long as it’s CPC-based.

How much does a Google ad cost?

Google Ads vary by industry. Local services may pay ₹15–₹40 per click, while competitive B2B keywords can cost ₹100 or more.

How is the SEO budget calculated?

SEO spending is based on your site’s needs—content, links, technical work, and more. Budgets typically range from ₹15,000 to ₹1,00,000+ monthly.

Can this calculator work for any business type?

Yes. Whether you’re a startup, SaaS company, e-commerce brand, or local service provider, it’s designed for flexibility.

Does this tool include lifetime value?

No, this calculator estimates monthly returns. For lifetime value, use our Customer Lifetime Value Calculator.

Keep Going!

You’ve crunched the numbers, and the results are in! Now, it’s time to turn those customer insights into your secret weapon. Ready to take the next step?

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Keep Going!

You’ve crunched the numbers, and the results are in! Now, it’s time to turn those customer insights into your secret weapon. Ready to take the next step?

Schedule a call

Try other calculators

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