Transparent Growth Measurement (NPS)

SEO & PPC Cost Calculator

When it comes to digital marketing, SEO (Search Engine Optimization) and PPC (Pay Per Click ads) are two important pillars. Agreed that the end goals of both the marketing avenues are the same, but the techniques and methodologies are starkly different.

It is important to know the SEO cost as it is a clear indicator of how well your SEO strategies are performing as compared to the investment. Based on the results of this calculator, you can modify your strategies and ensure that your SEO plans are aligned with your business goals.

When it comes to PPC cost if you too have queries like what should be the budget? Then this calculator is the right solution.

Know if your PPC & SEO strategies are on the right track with upGrowth’s SEO and PPC Calculator.

Why is it important to calculate SEO and PPC?

1. While SEO helps in boosting your website’s rank, PPC ensures that your ads are shown next to top organic ads.

2. Focusing on the cost of SEO and PPC helps in planning the future budget for each platform.

3. Comparing the cost of PPC and SEO simultaneously gives an instant idea of which platform has better strategies and which one needs rework.


Hmmm… looks like we can help you refine those numbers for better results and profitability!

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7 Important Metrics Every Startup Founder Should Care About

Do you all know that it’s more costly to acquire new prospects than to retain existing ones! That’s why extending your CLV is essential to a healthy business model & overall business strategy… Don’t believe us? Here is an Ebook on 7 vital metrics every startup founder should know – you need to read if you want to increase profitability, retention and overall ecommerce success.


Why these 7 metrics are significant for your business and should be measured at regular intervals?

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SEO Quizzes

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Answers to Frequently Asked Questions about CAC

How to Calculate The Average Cost Per Click?

The average cost-per-click (avg. CPC) is derived by dividing your total click cost by the total number of clicks. Your average CPC is calculated using your actual cost-per-click (actual CPC), which is the cost of a click on your ad.

How to use the calculator?

The SEO and PPC calculator has been devised for the ease and convenience of founders. It is simple and delivers results instantly. All you have to do is add the required values and click on “Calculate” and you will have SEO and PPC cost.

What are the values required to calculate the PPC cost?

Before you use the SEO and PPC calculator, we recommend you keep the following values ready –
(PPC Calculator)

You need to calculate the average cost per click. The average CPC depends on the actual cost-per-click, which is the true amount you’re billed for a click on your ad.

Average cost-per-click (avg. CPC) can be calculated by dividing the total cost of your clicks by the total number of clicks.

Next, you will need the total PPC budget that you have allotted to your ads. You also need an estimate of expected traffic on the website.

How to calculate the PPC conversion rate?

Let’s start with what is PPC conversion rate – The percentage of your PPC traffic that converts into paying clients is known as your PPC conversion rate. So let’s assume that your conversion rate is 10% if you get 100 clicks per month from PPC ads and 10 of those visitors complete a purchase.

What if I have no idea what the conversion rate is?

Calculating conversion is actually fairly straightforward. If you know how to measure and track conversion rates, you can predict and scale your advertising budget. Simply multiply the number of conversions by the number of monthly website visitors. For example, if 50 purchases were made out of 1,000 encounters, your conversion rate would be 5%, because 1000 50 = 5%

How to calculate Facebook ad cost?

To calculate costs, Return on Investment (ROI), and Return on Ad Spend (ROAS) from your Facebook Ad campaigns, use our budget analysis tool for Facebook Advertising.

Owing to the many budget-specific techniques, Facebook provides several marketing plans. For each selected tariff, several formulas are used in the Facebook advertisements cost calculator:

  • CPM = Ads cost*1000/Impressions.

The value changes with the number of views (the price for 1000 is counted).

  • CTR = Clicks/Impressions*100.

The calculator tracks the number of users who clicked on the advertisement after viewing it.

  • CPC = Ads cost/CTR.

Each click results in a visit to the website at a cost.

  • ROAS = Total revenue/Total spent

After financing ads, you receive an objective measure of the campaign’s effectiveness.

  • CR = Unique purchases/Unique website visitors.

It displays how many customers made money after viewing the website.


How much does an ad on Google cost?

On the Search Network, Google AdWords has an average cost per click of $2 to $4. The average cost per click in the Display Network is less than $1. The priciest keywords cost $50 or more per click with Google AdWords and Bing Ads.

How is SEO budget calculated?

SEO is required to pique the interest of your intended audience. Calculating the cost of SEO and the number of visits you might anticipate as a result can take some time.


You can solve this problem with the help of an SEO cost calculator. Using this tool, and you may create a monthly budget and obtain an idea of how many visits you can anticipate each month.

If you want to conduct a local campaign, you should prepare to pay a top-tier SEO agency $500.00 or more every month. The monthly budget for a national or international campaign should be between $2,500 and $5,000. Several businesses provide a “trial package” for a discounted rate without commitment.

What is a good budget for FB ads?

Your remarketing audience size should serve as the benchmark for your Facebook budgeting. Put another way, you should retarget 100 individuals on Facebook for every 100 who have opened an email you sent or visited your website.

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