Social Media Marketing

Explore the power of Social Media Marketing to build a solid presence for your brand, drawing new users to your website and social media platforms every day.

  • 40%Facebook Reach
  • 38%GMBP Reach
  • 15%Zomato Ratings

Did you know? 91% social media users access Facebook, Instagram, Twitter or LinkedIn on their smartphones and about 2 billion business use Facebook for advertising. Social media platforms promote user engagement and get people to talk about your brand. Social Media Marketing is about creating and promoting your content on social media networks so that your marketing goals are achieved. An expert social media strategy entails posting your updates in the form of text, image, video, or any other content at the right time when they are most likely to draw maximum eyeballs from your target audience.

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What We Do?

Investing in a social media marketing strategy with focus on engagement is the key to driving sales, creating a loyal fanbase and improving your ROI. Here’s what upGrowth can do for you.

Social Media Strategy

Social media goals form the base of your social media strategy and identifying them is important. As your professional social media strategists, we help you find answers to vital questions such as who you want to reach, which channels work best for you, what kinds of engagement is likely to work in your favour, and how your goals will be measured.

Engagement-Focused Content

Your target audience is more likely to engage with creative content. When content resonates with your audience, the chances of passive consumption are less. Engaging posts get people involved when they share or tag their friends in the comments. Examples of engaging content include videos, quizzes, surveys, banners, funny quips and quotes, animated gifs, infographics and podcasts.

Brand Amplification

When your message conveys the core of your brand and communicates it consistently through compelling stories, it engages your audience well. Our brand amplification services supply your organisation with insights on what defines your uniqueness and importance and how you can communicate that effectively through social media.

Influencer Marketing

An influencer marketing strategy involves building relationships with other people who can build relationships for you. After a careful analysis of social media pages, we identify and focus on key influencers, revolving some of your social media activities around them. These are individuals who are able to influence potential customers in your favour.

Social Media Marketing Funnel

To engage your audience and get the buzz around you, we use a simple social media marketing funnel.

Attract

The idea here is to draw the attention of your target audience through creative posts on popular social media channels so that they follow your brand.

Convert

Your followers act on the calls-to-action provided on your social media posts or reach out to you out of interest in your products/services.

Close

Happy with your offerings, your social media followers choose to sign up for a service or buy one or more products from you.

Delight

This stage involves making your customer happy and turning them into brand promoters on social media.

Our Recent Case Studies

We often come across unique situations with our clients requiring solutions customized to their line of business. Let’s take a look at a couple of case studies that indicate the challenges posed before us and the practicable solutions we came up with.

Case Study

How We Do It?

Social Media Marketing requires formulating a well-devised strategy and measuring the results to know if your efforts are worthwhile.

Objectives

This requires setting tangible goals for your social media marketing programme so that you have all the clarity you need in the execution phase.

Research

It is important to gain insights on your audience with a thorough research to understand user behaviour, likes and dislikes on social media.

Setup and Engage

This involves setting up and optimising your profiles on various channels and implementing a social media strategy that aligns with your brand image and goals.

Reports

Each goal – building awareness, driving traffic, boosting engagement and increasing your brand’s share of voice – requires different metrics. Your reports are run based on social media analytics and as per the frequency/schedule you set for reporting.

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