Did you know? 91% social media users access Facebook, Instagram, Twitter or LinkedIn on their smartphones and about 2 billion business use Facebook for advertising. Social media platforms promote user engagement and get people to talk about your brand. Social Media Marketing is about creating and promoting your content on social media networks so that your marketing goals are achieved. An expert social media strategy entails posting your updates in the form of text, image, video, or any other content at the right time when they are most likely to draw maximum eyeballs from your target audience.
Investing in a social media marketing strategy with focus on engagement is the key to driving sales, creating a loyal fanbase and improving your ROI. Here’s what upGrowth can do for you.
Social media goals form the base of your social media strategy and identifying them is important. As your professional social media strategists, we help you find answers to vital questions such as who you want to reach, which channels work best for you, what kinds of engagement is likely to work in your favour, and how your goals will be measured.
Your target audience is more likely to engage with creative content. When content resonates with your audience, the chances of passive consumption are less. Engaging posts get people involved when they share or tag their friends in the comments. Examples of engaging content include videos, quizzes, surveys, banners, funny quips and quotes, animated gifs, infographics and podcasts.
When your message conveys the core of your brand and communicates it consistently through compelling stories, it engages your audience well. Our brand amplification services supply your organisation with insights on what defines your uniqueness and importance and how you can communicate that effectively through social media.
An influencer marketing strategy involves building relationships with other people who can build relationships for you. After a careful analysis of social media pages, we identify and focus on key influencers, revolving some of your social media activities around them. These are individuals who are able to influence potential customers in your favour.
To engage your audience and get the buzz around you, we use a simple social media marketing funnel.
The idea here is to draw the attention of your target audience through creative posts on popular social media channels so that they follow your brand.
Your followers act on the calls-to-action provided on your social media posts or reach out to you out of interest in your products/services.
Happy with your offerings, your social media followers choose to sign up for a service or buy one or more products from you.
This stage involves making your customer happy and turning them into brand promoters on social media.
We often come across unique situations with our clients requiring solutions customized to their line of business. Let’s take a look at a couple of case studies that indicate the challenges posed before us and the practicable solutions we came up with.
Search Engine Marketing
Search Engine Marketing
Search Engine Marketing
Social Media Marketing requires formulating a well-devised strategy and measuring the results to know if your efforts are worthwhile.
This requires setting tangible goals for your social media marketing programme so that you have all the clarity you need in the execution phase.
It is important to gain insights on your audience with a thorough research to understand user behaviour, likes and dislikes on social media.
This involves setting up and optimising your profiles on various channels and implementing a social media strategy that aligns with your brand image and goals.
Each goal – building awareness, driving traffic, boosting engagement and increasing your brand’s share of voice – requires different metrics. Your reports are run based on social media analytics and as per the frequency/schedule you set for reporting.
Of all the consultancies that we evaluated, Upgrowth stood out for their expansive technical knowledge, clarity in initiatives and being metric-obsessed. Working together has been insightful and seamless and I would recommend liaising with them to accelerate any kind of growth efforts!
“We have been working with Amol and his team at Up-Growth for the past few months. I must say i have had a great experience working with a super passionate team and we see a great level of improvement in our marketing activities after we have started working with Upgrowth. Amol has a great understanding of the space and brings tremendous value to the table.”
“I worked with Amol and his team for marketing services. Amol is very logical, methodical and process driven in his approach to marketing. He looks at data and creates strategies based on data. He also invests time in genuinely understanding the customers’s business, their products and services and comes up with creative ideas that helps both the product and marketing. Its an absolute pleasure to work with Amol.”
Amol & the team have at upGrowth have been an integral part of the Simply.Coach journey. They have assisted us in all aspects of our growth strategy and have worked in the spirit of partnership. The team is responsive and is well qualified to deliver expected outcomes.
If you are looking for a team that goes beyond traditional digital marketing & works as a true growth partner, do speak to Amol.
We are very satisfied with the services provided to us by upGrowth. They have immense lead generation capacity that benefitted our brand tremendously. We found the team to be passionate, dedicated, and hard-working in addition to being creative and technically sound. upGrowth majorly helped us in scaling our Google Ads initiatives while bringing down the CPL effectively.
The upGrowth team is brimming with ideas and energy, which they bring to life with flawless execution of their plans. We were thoroughly impressed by their on-time delivery and error-free execution that saved time and money on both ends. The team is highly responsive and kept us updated on every step of the process.
We have been working with upGrowth for [close to a year] and have seen measurable growth in our website’s ranking and traffic. Their SEO services are totally transparent, so we exactly know what they are doing at each step. The team is also quite helpful and responsive whenever we reach out to them, handling the escalations professionally and immediately.
upGrowth team is very organised, methodical and proactive in their work. While we are still working on the recommended suggestions, they were already thinking “what else and what next”. upGrowth always kept pushing us to get the best for our product and the whole team is reliable and extremely responsive.
upGrowth helped us to get leads for our business from Day 0. Their strategic planning and detailed execution on SEO and PPC helped us to grow the business aggressively.
Team upGrowth have great skills and profound expertise in advanced business solutions. upGrowth team helped us on business management automation and growth planning. I certainly would recommend upGrowth as a your company growth partner.
In just one month Amol and his team has created a roadmap and go to market strategy for my new business. upGrowth has the ability to cut through the fog and quickly identify the most impactful tasks. upGrowth team can summon and manage skilled human and digital marketing resources needed to grow and expand business.
The upGrowth team did an outstanding job bringing our brand to life online. They executed the project methodically and efficiently. We are very happy with the results upGrowth has delivered for our online branding exercise. I strongly recommend upGrowth if you are looking for a friendly and creative team to help you grow.
Team upGrowth was quick to adapt and learn about our domain educational toys and games, and able to devise a strategy with detailed action plan to improve our brand awareness, visibility, leads and conversion rate. Within a short period, they were able to help us scale our business on Amazon alongwith Facebook and Google business. If you want to grow your business exponentially in this highly competitive and digital world, upGrowth is the solution. Highly recommended.
We have been working with Amol and his team at upGrowth for the last few months, on our organic growth program, with the objectives of increasing organic and direct traffic to our website. Amol and his team are working with us on page and off page SEO for our web pages, ranking on targeted keywords, content strategy, technical SEO and CRO. We are extremely impressed with the technical competence, expertise, professionalism and responsiveness shown by Amol and the upGrowth team. We are very happy with Amol’s grasp and understanding of our requirements, his technical expertise and willingness to work with us on issues at every level — from strategic to tactical. They are a great team to work with!
I’ve had the pleasure of working with Amol for Simply.Coach’s growth marketing, and his technical expertise and hands-on approach has been invaluable in helping take our organic and paid growth initiatives forward. I am particularly impressed by his contribution as a growth consultant, sharing recommendations from a holistic marketing & growth perspective. He takes the effort to share solutions that work for our business in particular, and his experience working with clients in different verticals helps bring a different perspective to the table.