How We Helped Qikink to Increase Organic Traffic by 56% in 3-Months -upGrowth

Brief

Qikink is an Indian-based company specializing in print-on-demand and dropshipping services. They offer a wide range of customizable products including men’s, women’s, and kids’ clothing, accessories, and home & living items.

Identified Challenges

The goal was challenging – to get relevant traffic from core keyword themes on commercial and informational pages.

To achieve this objective, we used an experimentation-based SEO approach

Empathy, Research, Brainstorming & Plan

When Qikink approached upGrowth, they were generating 20,000+ visits solely from branded queries on the organic side. However, they realized the potential to drive more relevant traffic from non-branded core themes on product and article pages with the assistance of upGrowth.

Solutions

Organic Growth – SEO

Initially, our approach began with in-depth keyword research for core themes, yielding thousands of relevant keywords.
Based on their relevance, we organized them into core themes. Subsequently, we mapped these themes onto existing and new pages, creating articles or commercial pages aligned with user intent.
Simultaneously, we addressed basic on-page hygiene, identifying and rectifying technical issues and errors. A crucial step involved implementing internal linking on relevant pages to enhance crawlability.
Additionally, we proposed growth experiments such as optimizing old blogs and conducting CTA experiments on article pages to increase user engagement.

These combined efforts resulted in a significant 54% growth in quality traffic on the Delicut website.

Conclusion

In conclusion, upGrowth effectively tackled the challenges encountered by Qikink, a print-on-demand and dropshipping platform, by implementing a strategic, experimentation-based SEO approach on the Qikink website. This initiative resulted in a remarkable 56% growth in clicks and 97% growth in impressions.

For substantial growth on your website, reach out to upGrowth and explore the opportunities for transformative success.