Digital Marketing Bootcamp

Learn the skills and strategies your company needs for running successful digital marketing campaigns.

Benefit 1

Helps you pick the nuances of digital marketing and the newest ideas that have been emerging in the sphere.

Benefit 2

Widens your customer base by bringing new customers or retaining the existing ones through digital marketing.

Benefit 3

Educates you on setting up winning campaigns through Facebook, YouTube, Google, SEO, Email, and Google Analytics.

The Bootcamp is useful for...

Have you ever come across the following in your company?

This 3-day boot camp is the solution to these problems.

24 hours of training / 8 hours of hands on experience

Session 1

Digital Marketing Basics

Digital Customers A Moments of Truth à (change to) Digital Customers: Moment Of Truth

  • Digital Customers A Moments of Truth
  • Search Engine Optimization (SEO)
  • SEM/ PPC- Paid Acquisition
  • Social Media Marketing
  • Inbound marketing
Hands-on Exercises

Buyer Persona for current/planned project/service.

  • Analysis of Buyer of your current/ planned project/service
  • Moments of Truth for your industry /sector Buyers.
  • Building Buyer Persona for current/planned project/service

Impact

Benefit 1

A simple approach to take you through the basic concepts of digital marketing and its related aspects.

Benefit 2

Enlightens you on the current digital marketing scenario and the upcoming trends.

Benefit 3

Expert advice on analysis-driven approach and delving into buyer persona creation.

Session 2

Digital Marketing- Process

In this session will Deep Dive into the current DM process.

  • The Digital Marketing Funnel.
  • Top Of Funnel (TOFU) Strategy, Tools and Signals.
  • Mid Of Funnel (MOFU) Strategy,Tools and Signals.
  • Bottom Of Funnel (BOFU) Strategy,Tools and Signals.
  • Lead Filtering and Lead Scoring.
Hands-on Exercises

Building the Digital Marketing Funnel for current/planned project/service

  • TOFU Strategy for current/planned project/service
  • MOFU Strategy for current/planned project/service BOFU Strategy for current/planned
  • BOFU Strategy for current/planned project/service

Impact

Benefit 1

Helps in exploring novel and distinct ways of finding new customers and growing your customer base.

Benefit 2

Paves the way for technology-driven growth to help your organisation stay abreast of the current times.

Benefit 3

Prepares you to effectively implement test campaigns to check what pushes growth and what works as a deterrent.

Session 3

Growth Engineering – Unfair Advantage!

Growth – This session will help discover new routes to customer acquisition using technology and experiments.

  • Introduction to Growth Enginnering.
  • The Growth Engineering Process.
  • Understand Layers of a Product.
  • Web hooks and how they work.
  • How to set up growth experiments.
Hands-on Exercises

Growth Enginnering for your industry/sector:

  • Brainstorming Growth for current/planned project/service
  • 10 Growth Experiments for your industry/sector.

Impact

Benefit 1

You get a clear idea and a predefined action plan to pursue your goals

Benefit 2

Realistic picture and approach of how digital marketing works in your industry or sector

Benefit 3

Prepares you to effectively implement test campaigns to check what pushes growth and what works as a deterrent.

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