How we Increased Paysquare’s Website Traffic by over 70%

Solution

• We began by doing extensive research in the payroll outsourcing industry in general and Paysquare in particular. We knew that the first thing to do would be to get complete clarity on the industry and the business before we could craft an effective strategy.
• We realized that there was a crowd of payroll outsourcing websites out there but very few really stood out in terms of unique and high-quality content. We had to make sure that Paysquare’s website had differentiated content that would make it rank higher in search engine results.
• We realized that finding the right keywords would be the key to putting Paysquare’s website on the map. We undertook extensive research to make sure we had all the right keywords in place.

Once we had crafted a holistic strategy based on the above parameters, we began executing it. Soon enough, it became obvious that the strategy was working. We saw a dramatic increase in both organic and direct traffic to the website.

Not only did the total number of visitors increase, but, as a result of the carefully chosen keywords, the volume of returning visitors also went up. This had an impact on both, customer acquisition and brand awareness for Paysquare. In fact, the total traffic to the Paysquare website increased by more than 70% as a result of our efforts.