Transparent Growth Measurement (NPS)

Welcome to the GA4 Universe!

Curate powerful strategies that improve business performance with the upGrowth GA4 Quick Learn Course! Get practical knowledge of analytics, data, reporting, and measurement, and study your customer’s journey on your website/app in-depth.

What is GA4?


Google Analytics 4 is the latest measuring & analytical version introduced by Google. Unlike Universal Analytics (UA), GA4 focuses on events instead of session-based data.


GA4 – The Present & Future of Analytics


The brilliance of GA4 is that it follows the customer journey and records all their events making it easier for marketers to point out the trends and barriers quickly. In order to create future marketing plans, product launches, and other initiatives, it is essential to predict customer behavior.


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upGrowth GA4 Quick Learn Course

This FREE course has been designed to help marketers and founders quickly understand the basics and fundamentals of GA4. Consider this a GA4 starter pack that will walk you through the hows and whats of the latest version of google analytics.

Setup and Basics
Advance Set-up
Configurations & Customisation

What is GA4?


Google Analytics 4 is the latest version of Google Analytics. As it is the fourth edition, it is aptly called the GA4.


So, what’s new about GA4?


The new update allows the user to simultaneously compare the website and the mobile app data, making it convenient to follow the customer’s actions. Google Analytics automatically collects certain data, but it also enables the user to set up events on your website or app to collect additional data.


The most prominent difference between GA4 and the previous version of analytics is that GA4 focuses on Active Users, whereas Universal Analytics highlights Total Users (in most reports).

Why GA4 is important

GA4 is a cutting-edge solution that uses improved machine learning methods to help close the gap caused due to absence of data.

It creates a single user journey for all events linked to the same identity

Helps create relevant audiences for ad campaigns

More sophisticated tracking and privacy features for users

Goals and event setup simplified

For the Next-Gen Marketers


GA4 can be a growth-catalyzing tool for digital marketers, and founders, who rely majorly on websites and apps for customer acquisition.


Icon of founder – This is for the convenience of busy founders who wish to spend less time on the technical and analytical aspects of marketing.


Icons of marketers – Whether you belong to SEO, google ads, or social media management, GA4 can be useful for all Digital Marketing Steam members.

This is a self-paced course. You will receive 1 GA4 email daily from the 5-part module.

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Why is it important to learn GA4?

Google Analytics 4 is the next-gen tool specially designed for tracking and analytics. It has multiple features. Certain types of events can be automatically tracked with GA4. This tool simplifies the process of creating an event tracking system. Debugging is included in GA4’s reporting interface. It also allows the user to add a new set of metrics to let you track engagement more precisely.


upGrowth’s GA4 has been designed to walk the founders through all the technical aspects of this tool and help them benefit from it.

How to get access to the free modules?

To receive the Google Analytics course modules, we request you to share your email Id with us and you will have the modules delivered to your email address.

Does the GA4 course cover the Reporting aspect of GA4 analytics?

Absolutely yes! The course guides you with all the important aspects of GA4l Right from setting up a property, creating new events, comparing various dimensions, and exporting & sharing reports in GA4.

Is it possible to collect and compare data from mobile apps and websites in GA4?

Your websites and mobile apps had their separate properties and their own attributes in Universal Analytics. However, in GA4, you can now collect data at the stream level, allowing you to analyze both your website and mobile apps from one location.

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