• Growth Consultation
          Digital Marketing Bootcamp
          Digital Marketing Bootcamp

          Reboot & restart! Be a part of a Digital Marketing Bootcamp and run successful marketing campaigns

          Go-To-Market Strategy
          Go-To-Market Strategy

          It is an action plan that helps launch a product at the right time and ensures it reaches the right audience

          Growth Hacking
          Growth Hacking

          Experience rapid experimentation to hack the best ways of growth for different aspects of your business

          Family Owned Business
          Family Owned Business

          Boost your family business growth with a different approach to business marketing

        • Growth Execution
          Organic Search Marketing
          Organic Growth

          Boosts website traffic by encouraging the interested audience to land naturally on your website

          Paid Search Marketing
          Paid Growth

          Boost the visibility of your advertisements and attract relevant customers with Paid Search Marketing

          Inbound Marketing
          Inbound Growth

          Improve brand awareness, lead generation, and conversion rate with this proven methodology

          Social Media Marketing
          Social Growth

          Explore the power of Social Media Marketing to build a solid online presence for your brand

        • Calculator

          Get FREE access to multiple digital marketing calculators that help curate successful digital marketing strategies

          Offers

          Tackle exciting marketing, design, SEO, and content challenges. Share your solutions by tagging us on social media or emailing them!

        • Case Study
          Case Study

          Which digital marketing strategies helped us scale up businesses belonging to different sectors?

          Tools
          Tools

          upGrowth offers digital marketing tools to help digital marketers to stay at the top of their marketing game

        • Web Stories
          Custom GPT's

          Unlock business growth with our Custom GPT Tools. Experience tailored solutions for enhanced productivity.

          Guides
          Guides

          Dig into our all-inclusive guides to create the best strategies for your business growth

        • Quizzes
          Quizzes

          Test your digital marketing knowledge and skills with these quick yet brain-racking quizzes

          Blog
          Blog

          What’s new & trending in the digital marketing arena? Stay up-to-date with the latest trends with these good reads

  • Contact Us
Transparent Growth Measurement (NPS)

Welcome to the GA4 Universe!

Curate powerful strategies that improve business performance with the upGrowth GA4 Quick Learn Course! Get practical knowledge of analytics, data, reporting, and measurement, and study your customer’s journey on your website/app in-depth.

What is GA4?

 

Google Analytics 4 is the latest measuring & analytical version introduced by Google. Unlike Universal Analytics (UA), GA4 focuses on events instead of session-based data.

 

GA4 – The Present & Future of Analytics

 

The brilliance of GA4 is that it follows the customer journey and records all their events making it easier for marketers to point out the trends and barriers quickly. In order to create future marketing plans, product launches, and other initiatives, it is essential to predict customer behavior.

 

Join the course

upGrowth GA4 Quick Learn Course

This FREE course has been designed to help marketers and founders quickly understand the basics and fundamentals of GA4. Consider this a GA4 starter pack that will walk you through the hows and whats of the latest version of google analytics.

Setup and Basics
Advance Set-up
Events
Reports
Configurations & Customisation

What is GA4?

 

Google Analytics 4 is the latest version of Google Analytics. As it is the fourth edition, it is aptly called the GA4.

 

So, what’s new about GA4?

 

The new update allows the user to simultaneously compare the website and the mobile app data, making it convenient to follow the customer’s actions. Google Analytics automatically collects certain data, but it also enables the user to set up events on your website or app to collect additional data.

 

The most prominent difference between GA4 and the previous version of analytics is that GA4 focuses on Active Users, whereas Universal Analytics highlights Total Users (in most reports).

Why GA4 is important

GA4 is a cutting-edge solution that uses improved machine learning methods to help close the gap caused due to absence of data.

It creates a single user journey for all events linked to the same identity

Helps create relevant audiences for ad campaigns

More sophisticated tracking and privacy features for users

Goals and event setup simplified

For the Next-Gen Marketers

 

GA4 can be a growth-catalyzing tool for digital marketers, and founders, who rely majorly on websites and apps for customer acquisition.

 

Icon of founder – This is for the convenience of busy founders who wish to spend less time on the technical and analytical aspects of marketing.

 

Icons of marketers – Whether you belong to SEO, google ads, or social media management, GA4 can be useful for all Digital Marketing Steam members.

This is a self-paced course. You will receive 1 GA4 email daily from the 5-part module.

Join the course

FAQ

Why is it important to learn GA4?

Google Analytics 4 is the next-gen tool specially designed for tracking and analytics. It has multiple features. Certain types of events can be automatically tracked with GA4. This tool simplifies the process of creating an event tracking system. Debugging is included in GA4’s reporting interface. It also allows the user to add a new set of metrics to let you track engagement more precisely.

 

upGrowth’s GA4 has been designed to walk the founders through all the technical aspects of this tool and help them benefit from it.

How to get access to the free modules?

To receive the Google Analytics course modules, we request you to share your email Id with us and you will have the modules delivered to your email address.

Does the GA4 course cover the Reporting aspect of GA4 analytics?

Absolutely yes! The course guides you with all the important aspects of GA4l Right from setting up a property, creating new events, comparing various dimensions, and exporting & sharing reports in GA4.

Is it possible to collect and compare data from mobile apps and websites in GA4?

Your websites and mobile apps had their separate properties and their own attributes in Universal Analytics. However, in GA4, you can now collect data at the stream level, allowing you to analyze both your website and mobile apps from one location.

Prioritize Self-Care.

Don’t underestimate anything, especially yourself. Amidst work and commitments, prioritize making time and taking time for what truly matters to you.

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