Marketing % Of Customer Acquisition Cost

The Marketing % of Customer Acquisition Cost is the marketing portion of your total CAC, calculated as a percentage of the overall CAC.

7 Important Metrics Every Startup Founder Should Care About

Do you all know that it’s more costly to acquire new prospects than to retain existing ones!

That’s why extending your CLV is essential to a healthy business model & overall business strategy…

Don’t believe us? Here is an Ebook on 7 vital metrics every startup founder should know - you need to read if you want to increase profitability, retention and overall business success.

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Other calculators you need to try

Customer Acquisition Cost
Customer Lifetime Value
Ratio of Customer Lifetime Value to CAC
Time to Payback CAC
Marketing Originated Customer %
Marketing Influenced Customer %

Why these 7 metrics are significant for your business and should be measured at regular intervals ?

  • Generate real ROI on customer acquisition
  • Enhance your retention marketing strategy
  • Create more effective messaging, targeting & nurturing


Answers to Frequently Asked Questions about Marketing % Of Customer Acquisition Cost
  • What is Marketing Costs ?

    Marketing Costs is a Expenses + salaries + commissions and bonuses + overhead for the marketing department only
  • What is Sales and Marketing Cost ?

    Sales and Marketing Cost is a Program and advertising spend + salaries + commissions and bonuses + overhead in a month, quarter or year .