Transparent Growth Measurement

Marketing % Of Customer Acquisition Cost

The Marketing % of Customer Acquisition Cost is the marketing portion of your total CAC, calculated as a percentage of the overall CAC.

Why is it important to know M%-CAC?
  • Provides a genuine insight into the performance of your company’s marketing department
  • Gives a realistic picture of how an increase or decrease in the marketing and sales costs impacts the overall CAC
  • Keeps a check on underperforming sales teams and keeps the marketing team wary of not going over-budget or incurring excessive overheads

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7 Important Metrics Every Startup Founder Should Care About

Do you all know that it’s more costly to acquire new prospects than to retain existing ones! That’s why extending your CLV is essential to a healthy business model & overall business strategy… Don’t believe us? Here is an Ebook on 7 vital metrics every startup founder should know – you need to read if you want to increase profitability, retention and overall ecommerce success.


Why these 7 metrics are significant for your business and should be measured at regular intervals?

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Answers to Frequently Asked Questions about Marketing % Of Customer Acquisition Cost

What is Marketing Costs?

Marketing Costs is a Expenses + salaries + commissions and bonuses + overhead for the marketing department only

What is Sales and Marketing Cost?

Sales and Marketing Cost is a Program and advertising spend + salaries + commissions and bonuses + overhead in a month, quarter or year.

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