Transparent Growth Measurement (NPS)

Marketing % Of Customer Acquisition Cost

The Marketing % of Customer Acquisition Cost is the marketing portion of your total CAC, calculated as a percentage of the overall CAC.

Why is it important to know M%-CAC?
  • Provides a genuine insight into the performance of your company’s marketing department
  • Gives a realistic picture of how an increase or decrease in the marketing and sales costs impacts the overall CAC
  • Keeps a check on underperforming sales teams and keeps the marketing team wary of not going over-budget or incurring excessive overheads

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Answers to Frequently Asked Questions about Marketing % Of Customer Acquisition Cost

What is Marketing Costs?

Marketing Costs is a Expenses + salaries + commissions and bonuses + overhead for the marketing department only

What is Sales and Marketing Cost?

Sales and Marketing Cost is a Program and advertising spend + salaries + commissions and bonuses + overhead in a month, quarter or year.

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