Organic Search Marketing

Organic search has stood the test of time and there isn’t a better way of acquiring traffic to your website than having your interested audience come naturally.

  • 50%Direct Traffic
  • 50%Organic Traffic
  • 140%Leads Generated

Website traffic is classified as direct, organic or inorganic. When a user comes to your website through the search engine, it is referred to as organic traffic. Organic search marketing sums up all efforts of earning traffic naturally by optimising your website for all major search engines. Organic search is based on relevance to users’ search queries, domain authority, backlinks, and other organic factors that influence ranking.

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What We Do?

With years of sound technical expertise behind it, upGrowth utilizes ethical white hat SEO practices to help your website rank higher on the Search Engine result pages. à change to Search Engine Result Pages.

Technical SEO

Sound site architecture is critical to the success of organic search marketing efforts. If done right, SEO ensures your website is structured well technically not just for search engines but also for your audience. When you are technically clean and the internal navigation of your site is good, your web pages are easier to crawl and index by the meta crawlers.

Keyword Research

Identifying the key terms that your target audience is searching for is critical to the success of SEO. These keywords are those you are looking to rank for on Google. The factors to consider are search volume, relevance, and competition and you must rely on experts to identify these keywords for your website.

Creating SEO Content

When you have a clear idea of your keywords and key phrases, it is essential to use them naturally in your content and page attributes for SEO leverage. Search engine optimised content targets a core term and has a bevy of related terms around it. Your content should be relevant, informative, unique, and shareable so that it promotes user engagement.

Improving Backlinks for Site Rank Boost

While search engines determine the relevance of your website for a keyword, they also consider the quality of inbound links to it. It is important to have good quality backlinks to tell the search bots that your pages have great content. More links to your website makes it rate higher but only when the links are from diverse and authoritative domains.

Organic Search Marketing Funnel

Here’s a look at the stages you need to go through in organic search marketing with your users.

Rank

Your content has qualified to rank in the organic search results (SERPs) and appear in the user’s query.

Click-through

A visitor who finds you on the SERP is drawn to the snippet of information about you and is prompted to click your link to read more.

Engage

Once on your website, the visitor clicks other page links to explore your services/content further, retaining his interest level.

Convert

Your website visitor completes the primary call-to-action – filling the contact or enquiry form or signing up to your newsletter.

Our Recent Case Studies

We often come across unique situations with our clients requiring solutions customized to their line of business. Let’s take a look at a couple of case studies that indicate the challenges posed before us and the practicable solutions we came up with.

Case Study

How We Do It?

Organic search marketing follows a well-planned strategy and requires collective work on several on-page aspects to fetch you a good rank on search engines.

Intent-driven Content Creation

Understanding buying behaviour or intent is important when writing your content. A buyer goes through five phases – need, solution search, evaluation, purchase, and post-purchase – and your content should be tailored according to each.

Identifying Keyword Gaps/Opportunities

The fruit of labour is sweet. A fair amount of detail goes into finding gaps and opportunities by checking each of your keyword lists, search volume, and referral volume thoroughly.

UX Designed Buyer Personas

Created from different research methods, UX designed personas drive great experiences for your users. They help in crafting content that strikes a chord with your audience.

Gated Content = Higher Conversion

Seeking user information for access or ‘gating’ the content can improve your conversions. It works great for engaging your target audience and acquiring better leads.

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