Transparent Growth Measurement (NPS)

Industry : BFSI | Provided Service : Paid Search Marketing

How we Triumph the Fintech Client Expectations & Delivered Leads at Less than 75% CPL through Google Ads

Moneyonclick Story

According to research, the number one problem that a personal loan seeker face is the unavailability of proper collateral as security. MoneyOnClick is helping them solve this problem by providing collateral or security-free personal loans.

Identified Challenges

When MoneyOnClick approached upGrowth, they had just received enough funds to focus on marketing activities. At this point, MoneyOnClick realized that they could generate more leads from Google Ads at a lower cost than other traditional marketing channels. They were at an initial point in their journey. They now needed to scale up their business considerably and make sure that they didn’t massively increase they are per lead cost in the process.

Empathy, Research, Brain Storming & Plan

The goal was simple yet daunting. We needed to keep the cost per lead as low as possible while still exhausting the entire Google Ads budget. We knew that we would have to build a multi-pronged, scalable strategy that would serve our clients well in the long run.


Here are some of the important elements of our holistic, long-term Google Ads strategy:


Our holistic approach to the ad strategy paid rich dividends and MoneyOnClick’s qualified leads started increasing exponentially. In fact, the improvement in their Google Ads resulted in overall business growth of 80%

upGrowth Solution

Cost per lead
  • Before 80
  • After 30
  • Decreased by 62.5%
Total Conversions
  • Before 2000
  • After 6000
  • Increased by 300%
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