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Do you all know that it’s more costly to acquire new prospects than to retain existing ones!
That’s why extending your CLV is essential to a healthy business model & overall business strategy…
Don’t believe us?
Here is an Ebook on 7 vital metrics every startup founder should know – you need to read if you want to increase profitability, retention and overall ecommerce success.
Generate real ROI on customer acquisition
Enhance your retention marketing strategy
Create more effective messaging, targeting & nurturing
LTV is a (Revenue the customer pays in a period – gross margin) ÷ Estimated churn percentage for that customer
The higher the LTV:CAC, the more ROI your sales and marketing team is delivering to your bottom line.
However, you don’t want this ratio to be too high, as you should always be investing in reaching new customers. Spending more on sales and marketing will reduce your LTV:CAC ratio, but could help speed up your total company growth.
