At upGrowth, we work with a variety of clients, from healthcare to e-commerce, design, edtech and fintech.  And we know a thing or two about coconut water and its benefits, having created and optimised content for healthcare clients.  Last year, we saw a curious spike: the term “coconut water” was one of the top 20 […]

It is that time of the year when we retrospect, reflect and take stock of the year gone by.  We reminisce about the good times, the achievements, the downfalls and of course, the ‘if only’ moments! Getting over the 2021 fever (not the literal one), we have to gear up for the year 2022.  A […]

Anyone in the digital marketing world knows that Google’s updates and algorithms often are an integral part of formulating a strategy.  Each update and algorithm change makes work fun and challenging and keeps marketers and growth specialists like us on our toes, looking for better ways to grow our business and the digital footprint of […]

How often do we search ‘Coffee shop near me’, ‘theatre near me’, ‘best suits near me’. Search engines have transformed our shopping behaviour. No matter what we want to buy, from a pair of socks to a dazzling pair of earrings, our go-to option is Google search. Your customers are probably searching for your business […]

There is no denying that search engine ranking is one of the important aspects that can help you boost your business. And how does a business rank on search engines? The answer is – SEO. There are many ways a business can promote their products – social media marketing, content marketing, paid ads, etc. Search […]

If you haven’t heard of the Squat Challenge, you are probably living under a rock! Surprisingly, the Squat Challenge has ignited some action in the normally formal entrepreneurial sector.  Remember that ice-bucket challenge that spread like wildfire and created quite a stir on all the social media platforms? Such trendy and quirky challenges are a […]