GA4 is the latest measuring and analytical tool from Google, to help digital marketers understand their metrics better. Unlike the earlier Universal Analytics, GA4 focuses on events instead of session-based data.  As digital marketers analyze data, the analytics that show up in GA4 may differ from what’s displayed in the Google Search Console. But this […]

Customers make business!  Evidently, the major objective of many firms is to attract new clients. Because, what is a business without its customers? It’s the fundamental reason for keeping up with the development of marketing strategies, onsite retargeting, and outside advertising. The primary goal of any business is to attract customers and beat the competition.  […]

This is the fourth article in our startup founders series, where we look at the critical questions founders need to ask their teams and the people they work with, to enable effective business growth.  The first post of the series examined decision-making. Decision-making is a key part of any founder’s day to day work. Startup […]

Growth hacking became crucial over the last decade due to superfast changes in technology, big data, a shift from desktop to mobile and quick changing habits of users. Every business or startup wishes to find and implement the most effective ways to acquire users, retain most of them and maximize revenues as early as possible. […]

This is the third article in our startup founders series, where we look at the critical questions founders need to ask their teams to ensure effective business growth. The first post of the series examined the key task that startup founders focus their time and energy on: decision making… and how asking pertinent questions to […]

In the first post of this series, we spoke about the one task that startup founders focus their time and energy on: decision making. Why effective decision making is important – and how asking pertinent questions to key team members and stakeholders aids better decision making. Today, we’re examining a key function that startups carry […]