Social Media Marketing is the rage! Be it any sector, any business of any size or background, Social Media marketing is one of the most sought-after business growth strategies. But what makes social media marketing so impactful?  We have with us today upGrowth’s Social media Strategists who have helped businesses build strong social media brands. […]

Perplexity AI uses OpenAI to provide immediate answers to any queries you enter. SEO experts have daily content needs like meta descriptions, meta titles, generating blog titles, and so on. Perplexity AI can act as a content assistant that can help SEO professionals with these mundane yet significant tasks.  Perplexity has its fair share of […]

Writesonic is an AI-powered writing tool that helps generate content in seconds. It is built on the GPT-3 model and can help you generate various forms of content like blog posts, landing pages, FB ad copy, email copy, and more. Combining the power of AI and the creativity of humans, Writesonic helps to autopilot the […]

Every start-up or established business constantly looks for ways to improve its business, generate revenue, and measure progress. For any online business, active customers are the key to success. However, companies will only understand how well their marketing and customer success efforts are working once they track their customers.  One such metric that businesses should […]

ChatGPT is here, and it is here to revolutionalize the good’ol ways of SEO strategies.  Consider it your friendly colleague who can assist you in various pursuits such as answering follow-up questions, challenging incorrect premises, and rejecting inappropriate requests. This AI uses Reinforcement Learning from Human Feedback (RLHF) which adds the human touch. Whether it […]

Quick Summary What a startup in BPC can learn from Mamaearth Mamaearth started in 2016 and in 2022 they are going for an IPO. Parent Company – Honasa Consumer Limited The company is in the Beauty and personal care segment and is among the leaders when it comes to online first brands. They are backed […]