D2C market is growing heavily. The exponential expansion of D2C brands over the past few years has been attributed to the ever-growing acceptability of e-commerce and online purchasing. According to CII data, the Indian direct-to-consumer market is expanding at a CAGR of 40% (FY22-27P). By FY27, D2C brands’ combined revenue is anticipated to increase from […]

Introduction Working at upGrowth is an exceptional and unparalleled experience! The team members are always alert and willing to support one another. What truly distinguishes upGrowth from other companies is its remarkable ability to attract top-notch talent. We prioritize creating a company culture that is reflective of the organization and the individuals working there, which […]

Introduction Summer is here and you’re in search of a new fan or refrigerator, which can make your life easier. So, you decide to go on Google and type the name of the brand which you think would suit the best as a new refrigerator in the house. Multiple links line up and you choose […]

Introduction   It sounds challenging, but it’s not impossible to achieve if you are able to execute what upGrowth recommends as the point of action (POA) for achieving growth from four figures to seven figures in a year for a food tech startup.  A food tech startup based out of the middle east approached upGrowth for […]

Conducting a monthly team meeting is a ritual that upGrowth makes sure to follow. During these meetings, we discuss individual and group accomplishments, celebrate victories, foster collective consciousness, share personal stories, uphold organismal values, and create a welcoming environment for new employees because we are a 100% virtual (WFH) organization. This month has been fantastic […]

Paid ads are a rage! Thanks to its tremendous ability to generate leads, grab attention and increase revenue, Paid ads have been a preferred marketing choice of founders and marketers all over!  But Paid ads are not a cakewalk! If one doesn’t know paid ads, it can lead to a loss of money and resources. […]