How to Optimize Marketing Spend Through Activation Rate Calculations

Every start-up or established business constantly looks for ways to improve its business, generate revenue, and measure progress. For any online business, active customers are the key to success. However, companies will only understand how well their marketing and customer success efforts are working once they track their customers.  One such metric that businesses should […]

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What a startup in the BPC category can learn from Mamaearth

Quick Summary What a startup in BPC can learn from Mamaearth Mamaearth started in 2016 and in 2022 they are going for an IPO. Parent Company – Honasa Consumer Limited The company is in the Beauty and personal care segment and is among the leaders when it comes to online first brands. They are backed […]

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Measuring Monthly Recurring Revenue: Expert Tips and Advice

Metrics are a key element that helps businesses evaluate their performances. One such metric is recurring revenue. Recurring revenue can be said to be the spine of any SaaS company, as it is what makes a business or company so appealing. One of the methods that turn SaaS companies more comprehensive is calculating both monthly […]

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Maximizing the Efficiency of Your Billing Process in Accounting

Start-ups and small businesses often find the billing process hectic and annoying. The entire billing process is undoubtedly time-consuming but is quite an essential element for every business. Usually, many customers tend to pay their bills on time; however, there is no guarantee that this will remain the same for every business. It is significant […]

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Compounded Monthly Growth Rate: Understanding and Calculating Compounded Monthly Growth Rates

Introduction to Compounded Monthly Growth Rate One of the most important and the most challenging metrics to achieve for a business is exponential growth. Sustained exponential growth gives potential investors an idea of how well a company is doing. To measure the potential growth of a business, it is essential to determine the concept of […]

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Maximizing User Retention: How to Calculate Daily Active Users

Introduction One of the critical metrics in a SaaS business or a subscription-based company is tracking the number of active users on a daily basis. A company would simply be flying blind without paying attention to this metric. Growth in the scale of Daily Active Users (DAU) indicates that new customers are joining the business, […]

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