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Transparent Growth Measurement (NPS)
Unlocking Business Success: A Deep Dive into Net Promoter Score (NPS)

Customers’ tendency to suggest a business, goods, or services to others is measured by the Net Promoter Score (NPS), a customer loyalty indicator. It’s an easy-to-use statistic that is well-known and provides valuable information on customer satisfaction and potential areas for growth. How does Net Promoter Score (NPS) work?  Customer happiness and loyalty are measured […]

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What D2C can Learn from FMCG

Often, we see examples where the FMCG organisations learn to be consumer centric from the Direct-to-consumer (D2C) businesses. But there are a lot of instances where even direct to consumer businesses have laid the foundation by learning immensely from FMCG businesses. From the likes of skincare products to the electronics industry, there could be several […]

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Beyond the Product: Understanding the Emotional Drivers of Indian Consumers in D2C Branding

In India, every day is a festival. Be it somebody’s birthday or anniversary and our usual festivals such as Diwali, Holi, Christmas etc. Even if there’s no festival, Indian consumers will always look for some reason to go to their nearest mall or on e-commerce platforms and make a purchase.  There are many reasons and […]

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The Psychology of Indian Consumers: Secrets Behind D2C Product Choices

D2C market is growing heavily. The exponential expansion of D2C brands over the past few years has been attributed to the ever-growing acceptability of e-commerce and online purchasing. According to CII data, the Indian direct-to-consumer market is expanding at a CAGR of 40% (FY22-27P). By FY27, D2C brands’ combined revenue is anticipated to increase from […]

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The Digital Shopper’s Journey: Navigating the E-Commerce Landscape for D2C Products

Introduction Summer is here and you’re in search of a new fan or refrigerator, which can make your life easier. So, you decide to go on Google and type the name of the brand which you think would suit the best as a new refrigerator in the house. Multiple links line up and you choose […]

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Understanding The Average Customer Acquisition Cost by Industry

Online businesses are aware that there are several e-commerce indicators that they must be aware of to expand their businesses. However, one statistic and expenditure stands out above all others. That is the average customer acquisition cost! Businesses may evaluate how their various marketing types work for them by understanding the average customer acquisition cost […]

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