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The Psychology of Indian Consumers: Secrets Behind D2C Product Choices

D2C market is growing heavily. The exponential expansion of D2C brands over the past few years has been attributed to the ever-growing acceptability of e-commerce and online purchasing. According to CII data, the Indian direct-to-consumer market is expanding at a CAGR of 40% (FY22-27P). By FY27, D2C brands’ combined revenue is anticipated to increase from […]

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The Digital Shopper’s Journey: Navigating the E-Commerce Landscape for D2C Products

Introduction Summer is here and you’re in search of a new fan or refrigerator, which can make your life easier. So, you decide to go on Google and type the name of the brand which you think would suit the best as a new refrigerator in the house. Multiple links line up and you choose […]

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Understanding The Average Customer Acquisition Cost by Industry

Online businesses are aware that there are several e-commerce indicators that they must be aware of to expand their businesses. However, one statistic and expenditure stands out above all others. That is the average customer acquisition cost! Businesses may evaluate how their various marketing types work for them by understanding the average customer acquisition cost […]

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How to Optimize Marketing Spend Through Activation Rate Calculations

Every start-up or established business constantly looks for ways to improve its business, generate revenue, and measure progress. For any online business, active customers are the key to success. However, companies will only understand how well their marketing and customer success efforts are working once they track their customers.  One such metric that businesses should […]

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What a startup in the BPC category can learn from Mamaearth

Executive Summary What a startup in BPC can learn from Mamaearth Mamaearth started in 2016, and in 2022 they are going for an IPO. Parent Company – Honasa Consumer Limited mamaearth is an award-winning online retailer that uses cutting-edge mamaearth marketing strategy to reach their target customers. With personalized content, social media campaigns, and creative […]

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Measuring Monthly Recurring Revenue: Expert Tips and Advice

Metrics are a key element that helps businesses evaluate their performances. One such metric is monthly recurring revenue. Recurring revenue can be the spine of any SaaS company, making a business or company so appealing. One method that makes SaaS companies more comprehensive is calculating monthly recurring revenue and annual recurring revenue. Companies get a […]

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