Customer acquisition rate measures how fast your efforts turn strangers into paying customers. It tracks growth potential and helps ensure you’re not just churning money without gaining traction. Online businesses are aware that there are several e-commerce indicators that they must be aware of to expand their businesses. However, one statistic and expenditure stands out […]

Every start-up or established business constantly looks for ways to improve its business, generate revenue, and measure progress. For any online business, active customers are the key to success. However, companies will only understand how well their marketing and customer success efforts are working once they track their customers.  One such metric that businesses should […]

Executive Summary What a startup in BPC can learn from Mamaearth Mamaearth started in 2016, and in 2022 they are going for an IPO. Parent Company – Honasa Consumer Limited mamaearth is an award-winning online retailer that uses cutting-edge mamaearth marketing strategy to reach their target customers. With personalized content, social media campaigns, and creative […]

Metrics are a key element that helps businesses evaluate their performances. One such metric is monthly recurring revenue. Recurring revenue can be the spine of any SaaS company, making a business or company so appealing. One method that makes SaaS companies more comprehensive is calculating monthly recurring revenue and annual recurring revenue. Companies get a […]

Billing process for Start-ups and small businesses is often found hectic and annoying. The entire billing process is undoubtedly time-consuming but is quite an essential element for every business. Usually, many customers tend to pay their bills on time; however, there is no guarantee that this will remain the same for every business. It is […]

Growth rates, those vital indicators that pulse through the veins of finance and business analysis, serve as the heartbeat of a company’s financial health. At the heart of these metrics is the Compound Monthly Growth Rate (CMGR), a precise measure that evaluates growth over monthly intervals. Whether dissecting the growth trajectories of investments, sales, or […]