Introduction One of the critical metrics in a SaaS business or a subscription-based company is tracking the number of active users on a daily basis. A company would simply be flying blind without paying attention to this metric. Growth in the scale of Daily Active Users (DAU) indicates that new customers are joining the business, […]

Introduction to Deferred Revenue Every company or business looks forward to earning revenue to grow its financial health. Companies require a consistent flow of revenue to manage expenditures, pay vendors, or even make capital investments. An intangible income may result in a misleading company image, and this is where ‘Deferred Revenue’ comes into the picture. […]

Introduction to Total Addressable Market (TAM) The entire number of people (or businesses, schools, etc.) globally is the starting point of the total addressable market calculation. From there, it is narrowed down based on geography and demographics until it reaches the target market. Total Addressable Market calculation or TAM is the total revenue opportunity that […]

Introduction to Customer Lifetime Apart from the most apparent metrics businesses focus on, one of the most crucial metrics to determine a business’s financial gains and losses is to be completely aware of what value customers bring to one’s business. In order to understand how marketing is performing, it is important that the customers be […]

The term “Total Contract Value” (TCV) denotes the complete value of a contract or agreement between a firm and its client. It is an estimate of the total cost of the financial commitment the client has made over the course of the contract, taking into account all fees, levies, and recurrent payments. Total Contract Value […]

Introduction ACV in sales is the ultimate platform for streamlining your sales process. Our tools make managing leads, closing more deals, and increasing your revenue easier. Get started now and see how ACV can help you reach your sales goals. Key SaaS metrics determine the profitability of any business. And one primary aspect that every […]