Both metrics offer valuable insights, but knowing when to use each is key to making smarter business decisions. Tracking business growth is essential, but interpreting it correctly is what drives smarter decisions. Two of the most common metrics used to measure growth are Month-on-Month (MoM) and Year-on-Year (YoY) comparisons. Both are widely used across industries, […]

Plan smarter. Spend wiser. Use structured templates to maximise ROI across paid and organic channels. For early-stage founders, marketing often feels like a guessing game. You’re expected to generate traction, build a brand, and prove ROI, all while managing limited cash flow and fast-changing priorities. Without a clear budgeting framework, it’s easy to overspend on […]

Hiring a product marketing team is crucial for any startup aiming to scale effectively. A strong product marketing team not only understands the market but also plays a pivotal role in positioning your products to meet customer needs, drive growth, and differentiate your offerings in a competitive landscape. As a founder, you need to ensure […]

Performance marketing is essential for any startup to achieve measurable results. Unlike traditional marketing, performance marketing is focused on ROI-driven tactics. It involves targeting the right audience, optimizing campaigns, and using data-driven insights to achieve significant results. As a startup founder, hiring the right performance marketer can be the difference between scaling your business quickly […]

Hiring the right content marketer is one of the most critical decisions for a startup founder. Content marketing is more than just writing blogs or posting on social media; it’s about building a strategy that connects with your audience, drives traffic, and converts leads. Content marketers are storytellers, brand ambassadors, and SEO specialists all rolled […]

In the ever-evolving world of work, one topic continues to spark debate: the merits of a 90-hour work week versus achieving a healthy work-life balance. To understand this better, let’s borrow a perspective from the sport of cricket. Just as Test Matches, One-Day Internationals (ODIs), and T20 games demand different strategies, time commitments, and energy, […]