Multi-Pronged Campaign drove 40% Business Growth for deAzzle

Limitations of capital and resources often emerge as stumbling blocks in the way of small businesses looking to expand their outreach to a larger base of potential customers. deAzzle is a platform that bridges this gap by directly connecting local businesses to consumers and streamlining the process of purchases and payments. The focus of this unique initiative is to help SMEs tap into their full potential through enhanced efficiency, innovation, and the ability to exploit online opportunities.

As with any new initiative, the team at deAzzle was grappling with its fair share of teething troubles. The most pressing among these was the inability to target and reach out to the right audience. This, in turn, resulted in poor lead quality. That’s when deAzzle partnered with upGrowth to build effective and efficient campaigns that delivered on the parameter of targeting and generating leads from a vast pool of potential clients. We discovered that the biggest hindrance in this lead generation for deAzzle was the approach being followed for targeted advertising. This is primarily because, unlike social media platforms such as Facebook, targeting through Google Ads is more intent-based than interest-oriented.