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Customer Acquisition Cost Calculator (CAC)

The Customer Acquisition Cost (CAC) is a metric used to determine the total average cost your company spends to acquire a new customer.

Sales & marketing cost (Yearly)

Sales and Marketing Cost = Program and advertising spend + salaries + commissions and bonuses + overhead in an year

New customers (Yearly)

Number of new customers in an year.

CAC Result

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Why is it important to know CAC?

  1. Gives an idea of the average total cost spent on acquiring a new customer.
  2. Throws light on the efficiency of your sales and marketing efforts
  3. Keeps a tab on your sales and marketing spend because an increase in CAC indicates there is an underlying problem.

Sales & marketing cost (Yearly)

Sales and Marketing Cost = Program and advertising spend + salaries + commissions and bonuses + overhead in an year

New customers (Yearly)

Number of new customers in an year.

CAC Result

-

Let's get in touch to know more

Contact Us

7 Important Metrics Every Startup Founder Should Care About

Do you all know that it’s more costly to acquire new prospects than to retain existing ones!

That’s why extending your CLV is essential to a healthy business model & overall business strategy…

Don’t believe us?

Here is an Ebook on 7 vital metrics every startup founder should know – you need to read if you want to increase profitability, retention and overall ecommerce success.

Download

Other Calculator

Customer Lifetime Value Calculator (CLTV)

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Marketing % Of Customer Acquisition Cost

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Ratio of Customer Lifetime Value to CAC

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Time to Payback CAC

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Marketing Originated Customer %

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Marketing Influenced Customer %

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Why these 7 metrics are significant for your business and should be measured at regular intervals?

Generate real ROI on customer acquisition

Enhance your retention marketing strategy

Create more effective messaging, targeting & nurturing

FAQ

Answers to Frequently Asked Questions about CAC

Sales and Marketing Cost is a Program and advertising spend + salaries + commissions and bonuses + overhead in a month, quarter or year.

New Customers are a number of new customers in a month, quarter, or year

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