Customer Acquisition Cost Calculator (CAC)

The Customer Acquisition Cost (CAC) is a metric used to determine the total average cost your company spends to acquire a new customer.

Why is it important to know CAC?
  • Gives an idea of the average total cost spent on acquiring a new customer.
  • Throws light on the efficiency of your sales and marketing efforts
  • Keeps a tab on your sales and marketing spend because an increase in CAC indicates there is an underlying problem.

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7 Important Metrics Every Startup Founder Should Care About

Do you all know that it’s more costly to acquire new prospects than to retain existing ones! That’s why extending your CLV is essential to a healthy business model & overall business strategy… Don’t believe us? Here is an Ebook on 7 vital metrics every startup founder should know – you need to read if you want to increase profitability, retention and overall ecommerce success.


Why these 7 metrics are significant for your business and should be measured at regular intervals?

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Answers to Frequently Asked Questions about CAC

What is Sales and Marketing Cost ?

Sales and Marketing Cost is a Program and advertising spend + salaries + commissions and bonuses + overhead in a month, quarter or year.

What are New Customers?

New Customers are a number of new customers in a month, quarter, or year

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