In 2025, the potential of affiliate marketing in the fintech industry is set to soar. With fintech products revolutionizing how consumers and businesses manage money, the competition to capture user trust and interest has never been fiercer. That’s why affiliate marketing, with its focus on partnerships and performance-based outcomes, is proving to be an indispensable […]

The competition in the neobanking market is fierce, with traditional banks rapidly adapting to digital innovation and new players entering the ecosystem. For neo banks, standing out from the crowd means understanding your most important demographic—millennials.  This generation, born roughly between 1981 and 1996, is digital-savvy, values transparency, and demands personalized experiences. With millennials becoming […]

The insurtech industry is evolving rapidly, driven by technological advancements and changing consumer expectations. As we look to 2025, understanding the global insurance market trends and specific insurance marketing trends becomes crucial for companies aiming to stay competitive. This blog explores the trends in insurtech, focusing on Embedded Insurance, Parametric Insurance, and P&C Insurance while […]

The financial technology (fintech) landscape is evolving at an electrifying pace, constantly reshaping how we interact with money and financial services. As we approach 2025, marketing for fintech banks is poised for a dramatic transformation driven by technological advancements, shifting consumer behaviours, and an increasingly competitive landscape.  This blog explores the key trends and strategies […]

In the ever-evolving world of finance, the emergence of neo-banks has sparked a fascinating debate: Neo Banks vs. Traditional Banks. As digital payment solutions become increasingly popular, understanding the marketing strategies of these two banking models is crucial for consumers and businesses alike. This blog will explore how these banking types differ in their approach […]

Acquiring customers in the competitive world of digital banking can feel overwhelming. With the rise of fintech startups and neobanks, customer acquisition costs have surged, prompting digital banks to rethink their strategies. Optimizing Customer Acquisition Cost (CAC) isn’t just about cutting expenses—it’s about achieving sustainable growth while delivering exceptional customer experiences. This blog explores actionable […]