We plant one 🌳 for every new subscriber. Acquiring customers is key to a business’s success. And if you are running or working in a startup, you know how difficult it can be to drive those initial few sales – because, for many early-stage founders, getting those first few customers on board is key to […]

All entrepreneurs will go through failures and phases of growth and learning. And for early-stage startup founders, it’s a dynamic learning process – from finding the right market problem to focusing on building the right business model and prototyping.  Taking your idea from inception to in-the-market is no easy task and entrepreneurs have to be […]

The essence of the term ‘Digital Marketing’ has evolved from the marketing of products and services to a blanket term that encompasses marketing technology and the process to use it to build preferences, acquire customers, build advocacy and of course, augment sales. The importance of consumer touchpoints to brands is growing at a good pace […]

It is that time of the year when we retrospect, reflect and take stock of the year gone by.  We reminisce about the good times, the achievements, the downfalls and of course, the ‘if only’ moments! Getting over the 2021 fever (not the literal one), we have to gear up for the year 2022.  A […]

Anyone in the digital marketing world knows that Google’s updates and algorithms often are an integral part of formulating a strategy.  Each update and algorithm change makes work fun and challenging and keeps marketers and growth specialists like us on our toes, looking for better ways to grow our business and the digital footprint of […]

If you haven’t heard of the Squat Challenge, you are probably living under a rock! Surprisingly, the Squat Challenge has ignited some action in the normally formal entrepreneurial sector.  Remember that ice-bucket challenge that spread like wildfire and created quite a stir on all the social media platforms? Such trendy and quirky challenges are a […]