It is that time of the year when we retrospect, reflect and take stock of the year gone by.  We reminisce about the good times, the achievements, the downfalls and of course, the ‘if only’ moments! Getting over the 2021 fever (not the literal one), we have to gear up for the year 2022.  A […]

Anyone in the digital marketing world knows that Google’s updates and algorithms often are an integral part of formulating a strategy.  Each update and algorithm change makes work fun and challenging and keeps marketers and growth specialists like us on our toes, looking for better ways to grow our business and the digital footprint of […]

If you haven’t heard of the Squat Challenge, you are probably living under a rock! Surprisingly, the Squat Challenge has ignited some action in the normally formal entrepreneurial sector.  Remember that ice-bucket challenge that spread like wildfire and created quite a stir on all the social media platforms? Such trendy and quirky challenges are a […]

Customers don’t sign up for email, they sign up for your brand.  Email marketing is one of the most effective business methods available. It doesn’t matter if you’re a big company or a tiny one. It is a powerful communication tool that promises attention, new customers and the ability to retain the loyal ones. Although […]

Just when you thought that you are done with academia and ready to be a master in the SEO and digital marketing arena, Google’s Quality Rater Guidelines of over 170 pages surprised us! But fret not, if you need an in detail analysis of this ‘Google ranking Bible ‘ then this quick read is for […]

It’s important that searchers have access to up-to-date information. However, one of the most significant issues for website owners is having search engines promptly detect and assess their most recent website improvements. New URLs might take days, if not weeks, to be discovered and indexed by search engines, resulting in a loss of potential traffic, […]