Top 5 Gen Z Marketing Strategies

You’ve probably heard the news: Gen Z (people born after 1995) can be a tough nut to crack: attention spans are shorter; their access to information is wider, they don’t check their email as often and they prefer doing most things entirely online. But there’s no need to panic. Every generation, from Baby Boomers to […]

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Here’s How Gen Z Marketing Could Help You Win New Customers

If you’re running a business, then you are probably facing the negative consequences of the COVID 19 pandemic. Globally, spending has slowed down and consumers and businesses alike are getting more cautious. How does one stay afloat – and profitable – at a time like this? Turns out, catering to the younger consumers may be […]

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5 Reasons Why Gen Z Marketing Is So Important

Selling is a serious business. And to sell right, you need to have a laser-sharp focus on who you are selling to. As Baby Boomers and Gen X begin to reduce their spending capacity, you need to turn your attention to the next generation that is going to make up a big chunk of your […]

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Google Digital Guru Green Belt Certification – A Digital Journey

How I Got the Google Digital Guru Green Belt 2020 Certification from Google About Me I started my journey as a Medical Business Associate at GlaxoSmithKline Pharmaceuticals before getting into Digital Marketing. I joined upGrowth as a digital marketing intern and continued as a PPC Executive. For more than 2 years, I have been managing […]

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upGrowth team is now Google Green Belt Certified Digital Guru 2020!

 About upGrowth We are a digital marketing company based in Pune, we have expertise in bringing unique strategies based on data-driven experiments to help businesses disrupt markets. Last year we were able to achieve overall business growth of 20% through Google Ads for our client Lendingkart. Our holistic approach to the ad strategy paid rich dividends […]

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Google Digital Guru Green Belt Certification 2020

My Journey of Google Digital Guru Green Belt Certification 2020 I joined upGrowth in my quest to become a Google digital guru as a PPC Executive, starting my journey managing Google Ads accounts before I transitioning to an SEO profile and now working on optimizing and improving page ranks for our clients. As a platform, I found […]

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