Goodreads: Navigating through the Digital Marketing Universe

The financial technology (fintech) landscape is evolving at an electrifying pace, constantly reshaping how we interact with money and financial services. As we approach 2025, marketing for fintech banks is poised for a dramatic transformation driven by technological advancements, shifting consumer behaviours, and an increasingly competitive landscape.  This blog explores the key trends and strategies […]

In the ever-evolving world of finance, the emergence of neo-banks has sparked a fascinating debate: Neo Banks vs. Traditional Banks. As digital payment solutions become increasingly popular, understanding the marketing strategies of these two banking models is crucial for consumers and businesses alike. This blog will explore how these banking types differ in their approach […]

Did you know that 72% of users consider app experience a key factor in deciding whether to continue using a financial services app? Mobile experience audits are the cornerstone of improving user engagement and retention for banking and financial apps. Let’s dive into optimising your app for seamless user experiences. Why do Financial Services Apps […]

Did you know that 81% of consumers are more likely to purchase when brands offer personalised experiences? For FinTech businesses, conducting a content personalisation audit can uncover opportunities to engage audiences effectively, improve content performance, and drive growth. In this blog, we’ll explore the benefits of personalised content, how to perform an audit, and strategies […]

Acquiring customers in the competitive world of digital banking can feel overwhelming. With the rise of fintech startups and neobanks, customer acquisition costs have surged, prompting digital banks to rethink their strategies. Optimizing Customer Acquisition Cost (CAC) isn’t just about cutting expenses—it’s about achieving sustainable growth while delivering exceptional customer experiences. This blog explores actionable […]

The fintech industry is experiencing unprecedented growth, transforming financial practices globally. This growth signifies a new horizon for India, driven by digital advancements and an increasingly tech-savvy population.  Among the many burgeoning opportunities, one stands out as promising yet underutilized—capturing the Non-Resident Indian (NRI) market. With their sizable income, strong ties to India, and unique […]