Goodreads: Navigating through the Digital Marketing Universe

Did you know that 81% of consumers are more likely to purchase when brands offer personalised experiences? For FinTech businesses, conducting a content personalisation audit can uncover opportunities to engage audiences effectively, improve content performance, and drive growth. In this blog, we’ll explore the benefits of personalised content, how to perform an audit, and strategies […]

Acquiring customers in the competitive world of digital banking can feel overwhelming. With the rise of fintech startups and neobanks, customer acquisition costs have surged, prompting digital banks to rethink their strategies. Optimizing Customer Acquisition Cost (CAC) isn’t just about cutting expenses—it’s about achieving sustainable growth while delivering exceptional customer experiences. This blog explores actionable […]

The fintech industry is experiencing unprecedented growth, transforming financial practices globally. This growth signifies a new horizon for India, driven by digital advancements and an increasingly tech-savvy population.  Among the many burgeoning opportunities, one stands out as promising yet underutilized—capturing the Non-Resident Indian (NRI) market. With their sizable income, strong ties to India, and unique […]

Innovation is transforming industries, and the insurance sector is no exception. Enter insurtech—a combination of “insurance” and “technology”—that has reshaped traditional insurance through digital solutions. Insurtech startups are creating waves by addressing customer pain points, improving operational efficiency, and unlocking new opportunities with advanced technology.   However, despite its promise, the insurance sector faces persistent marketing […]

As the fintech industry evolves, staying ahead of the curve in marketing strategies is essential for success. In 2025, several key trends are set to reshape how fintech companies engage with their audiences. Moreover, you can optimise your campaigns for maximum impact by staying updated with the latest fintech marketing trends​ and industry insights.    This […]

Google Ads can be a powerful tool for fintech marketers. You can attract potential customers by crafting compelling ads with clear calls to action and highlighting unique selling points. Optimising landing pages for speed, relevance, and easy navigation is crucial for conversions. Additionally, leveraging display ads to target the right audience with eye-catching visuals and […]