Goodreads: Navigating through the Digital Marketing Universe

With digital advertising spending projected to reach $740.3 billion in 2024, insurtech companies must ensure efficient use of their marketing budgets. A digital marketing spend audit helps identify misallocation, optimise spend, and drive higher engagement and conversions. This blog explores why audits are crucial for insurtechs, key metrics to track, and strategies for maximising ROI. […]

In fintech, securing high-quality leads through Google Ads is crucial, with 53% of marketers spending over half their budget on lead generation. A strong lead quality analysis strategy is vital, especially where compliance and conversion costs are high. This blog explores lead quality analysis, its importance for fintech, and how to generate and evaluate quality […]

In 2023, global fintech funding dropped 50% to $39.2 billion, the lowest since 2017. Despite this, fintech remains vital, requiring innovative strategies to adapt to market shifts. Partnering with a specialised fintech marketing agency can help overcome challenges and seize opportunities, leveraging industry expertise to drive growth in an evolving financial landscape. Understanding Fintech: Definition […]

In the rapidly evolving fintech industry, effective advertising management is crucial for businesses aiming to stand out in a crowded marketplace. According to recent data, the global fintech market is projected to reach $1.5 trillion in revenue by 2030, underscoring the immense growth and competition within the sector. Partnering with upGrowth offers fintech companies tailored […]

The fintech industry is set for massive growth, with global revenues projected to rise from $245 billion in 2023 to $1.5 trillion by 2030. To stay competitive, fintech companies must adopt strategic growth marketing approaches. This blog outlines a two-year roadmap, focusing on disruptive technologies, overcoming challenges, and seizing opportunities to thrive in a dynamic […]

India’s fintech sector is booming. The market was valued at USD 111.14 billion in 2024 and is projected to reach USD 421.48 billion by 2029, growing at a 30.55% CAGR. Organic growth significantly contributes to this expansion, where companies leverage internal resources to enhance their market presence without relying on mergers or acquisitions. This article […]