Goodreads: Navigating through the Digital Marketing Universe

As marketers, we have come across a fair share of clients saying, “We want our copies to be 100% human-written.” The irony of this situation is that whether the content is human-written or AI-written is itself checked with the help of AI.  As humans with a highly functioning brain capable of decoding dark matters of […]

In an era of rising misinformation and manipulated content, ensuring the authenticity and transparency of digital information has never been more critical. We’re excited to announce that upGrowth has joined the Coalition for Content Provenance and Authenticity (C2PA) as a Contributor Member.  The C2PA is a global standards body dedicated to developing open, technical standards […]

In the fast-evolving digital landscape of 2025, businesses are navigating a rapidly changing ecosystem where understanding and maximizing the value of their customers is more critical than ever. Amidst these shifts, Customer Lifetime Value (LTV) stands out as a key metric for driving sustainable growth. But what does LTV mean in today’s tech-driven, customer-centric world? […]

Startups live in a world where everything can change overnight. An idea that seemed groundbreaking yesterday might be obsolete by tomorrow. Yet, in the midst of this chaos, books remain an oasis of insight, offering wisdom, strategies, and cautionary tales from those who have ventured down the path of entrepreneurship before. But what exactly is […]

The advent of artificial intelligence (AI), particularly large language models (LLMs), has significantly impacted how businesses approach SEO. During the changing dynamics of SEO in the AI era, emphasis is being placed on the shift from traditional keyword optimisation to a more user-centric approach.  We will explore how AI is reshaping SEO, the decline of […]

The Software as a Service (SaaS) market rapidly expanding, with businesses increasingly relying on cloud-based solutions. In this competitive landscape, effective SEO strategies are crucial for SaaS companies to stand out and attract potential customers. This guide explores the unique aspects of SaaS SEO, its importance, and how it differs from traditional SEO approaches. Source […]