How upGrowth Scaled Static Nails’ Revenue with Google, Amazon & Meta Ads Optimization

Solutions

Google Ads Optimization

• Search & Shopping Campaign Refinement
• Conducted deep keyword research to improve high-intent targeting.
• Implemented Smart Shopping & Performance Max campaigns to optimize automated bidding.
• Segmented campaigns by product type to enhance ad relevance and conversion rates.

Retargeting & Display Ads

• Designed custom audience retargeting strategies to re-engage potential buyers.
• Developed high-performing display ads with compelling creative assets.

Results

• 240% increase in ROAS on Google Ads.
• 29% reduction in CAC, improving ad profitability.
• Higher conversion rates across search, shopping, and retargeting campaigns.

Amazon Ads Strategy & Execution

• Sponsored Product & Brand Campaigns
• Optimized Amazon listings with high-converting product descriptions and SEO-driven keywords.
• Launched targeted Sponsored Product campaigns to improve visibility and conversions.
• Created Sponsored Brand ads to increase brand awareness and drive store visits.

A/B Testing & Bid Adjustments

• Regularly tested ad creatives and copy variations for maximum engagement.
• Adjusted bids dynamically based on seasonality, competition, and customer behavior.

Results

• 60% increase in Amazon sales.
• Higher organic rankings due to improved PPC-driven sales velocity.
• 20% reduction in wasted ad spend by optimizing bids and targeting.

Meta Ads Performance Optimization

• Creative & Audience Strategy
• Designed a variety of ad formats, including video, carousel, and interactive ads.
• Leveraged lookalike and interest-based audiences to reach high-converting customers.
• Tested new messaging and creative angles to maximize engagement.

Retargeting & Customer Journey Mapping

• Implemented multi-touch retargeting strategies to nurture leads from awareness to purchase.
• Used AI-powered bid strategies to optimize cost per acquisition.

Results

• 120% increase in revenue from Meta Ads.
• 3.2% higher click-through rates (CTR) on product-focused campaigns.
• Improved brand engagement and repeat customer conversions.

Impact & Key Takeaways

Through UpGrowth’s data-driven strategies, Static Nails achieved remarkable improvements:

• Stronger Digital Advertising Performance: Improved paid media efficiency across all platforms.
• Significant Revenue Growth: Increased online sales with well-optimized campaigns.
• Lower CAC, Higher ROAS: Achieved better cost efficiencies while scaling spend.
• Sustainable Paid Growth: Built a scalable ad strategy adaptable to market trends and seasonal shifts.