Industry : E-commerce | Provided Service : Amazon Marketing

How We Increased The Average Order Value By 250% For Kemberly Home Collection

brief
Brief

Lifestyle businesses have one main agenda: growth coupled with sales. And the most effective way to profitability is to generate as many sales as possible on economic advertising budgets and spends. Such was the case with our client Kemberly Home Collection, looking to boost orders over one month.

identified
Identified Challenges

Kemberly Home Collection was already selling on Amazon. As with any Amazon fashion store, they were facing immense competition, both organically & through paid campaigns, leading to wastage of time, money and efforts.

Capture
empathy
Empathy, Research, Brain Storming & Plan

When XOOX approached upGrowth, the goal was simple & daunting. We needed to increase the average order value while keeping the ACoS at the minimum possible level. To solve the problem, we built a multifaceted yet scalable strategy which would serve the client on a long-term basis.

Solutions

Here’s a look at what we did as part of our holistic, long-term Amazon PPC strategy:

Conclusion

By offering different product bundles & discounts coupled with highly targeted PPC campaigns, we were able to increase the average order value of Kemberly Home Collection by more than 250%.

upGrowth Solution

Increased The Average Order Value in Dollar
  • Before 70
  • After 175
  • Increase by 250%
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