How We Helped Caressa Originals Achieve More Than 50% Organic Sales From Amazon!

brief
Brief

Keeping products in-line with the latest fashion trends is the main strategy of any lifestyle brand. One of our clients, Caressa Originals, is a brand that offers customers trending bed sheets. Their focus has always been to deliver up-to-date & quality sheets.

identified
Identified Challenges

The challenge was to achieve more organic sales versus paid sales. Thus, we had to control the PPC budget & sales somehow.

Capture
empathy
Empathy, Research, Brain Storming & Plan

When Caressa Originals approached upGrowth, the goal was simple but challenging: we needed to boost organic sales to the maximum level & keep PPC sales as low as possible. We knew we would have to take a multi-dimensional yet scalable approach for long-term benefits.

Solutions

Here are some of the important elements of our holistic, long-term Amazon PPC strategy:

Conclusion

Our holistic approach to the ad strategy paid off, and the brand’s sales began to increase multi-fold. The improvement in their Organic Sales exceeded over 55% in less than 6 months.

upGrowth Solution

Sales Generated in Paid
  • Paid
  • 42%
Sales Generated in Organic
  • Organic
  • 58%
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