How We Helped Caressa Originals Achieve More Than 50% Organic Sales From Amazon!

Transparent Growth Measurement (NPS)

Brief

Keeping products in-line with the latest fashion trends is the main strategy of any lifestyle brand. One of our clients, Caressa Originals, is a brand that offers customers trending bed sheets. Their focus has always been to deliver up-to-date & quality sheets.

Identified Challenges

The challenge was to achieve more organic sales versus paid sales. Thus, we had to control the PPC budget & sales somehow.

Empathy, Research, Brain Storming & Plan

When Caressa Originals approached upGrowth, the goal was simple but challenging: we needed to boost organic sales to the maximum level & keep PPC sales as low as possible. We knew we would have to take a multi-dimensional yet scalable approach for long-term benefits.

Solutions

Here are some of the important elements of our holistic, long-term Amazon PPC strategy:

We recognised that Amazon PPC and organic have similarities. Thus, we optimised the product listing, which included terms used in paid campaigns.
We used different PPC tools to identify keywords with high search volume but were not targeted by most advertisers.
We targeted highly on such keywords.
We also optimised product listing with the keywords mentioned above.
We did extensive experimentation and A/B testing with different keyword match types to ensure that we had the right one.

Conclusion

Our holistic approach to the ad strategy paid off, and the brand’s sales began to increase multi-fold. The improvement in their Organic Sales exceeded over 55% in less than 6 months.