How We Helped Tarkashastra Academy, a Training Institute for MBA and BBA Entrance Exams, Achieve 2X Business Growth in 90 Days

Solutions

UpGrowth implemented an organic growth strategy that utilised experimentation and combined it with a paid advertising strategy to accomplish this goal.

Organic Growth

• We crafted an SEO-friendly information architecture based on user intent to enhance the website’s visibility.
• We conducted thorough keyword research, identifying and organising critical themes based on the user journey from awareness to conversion.
• By leveraging this research, we created compelling commercial and informational content for the respective pages of the website.
• We implemented an instant indexing approach to expedite the indexing process, resulting in the website being indexed within two days.
• Within a remarkably short timeframe, the website achieved first-page rankings on Google’s SERP for most commercial and informational pages, a testament to the effectiveness of our strategy.
• The website attracted significant traffic from relevant keywords, leading to positive conversions.

Off-page, we sourced pertinent questions from Quora, crafting SEO-optimized answers. These answers were then posted on the respective Quora questions, resulting in their prominent display at the top of each relevant search query.

Simultaneously, we focused on local SEO and YouTube growth.

Local SEO Growth

To enhance Tarkashastra’s local SEO presence:

• We optimised its Google Business Profile by incorporating relevant keywords within its metadata and focusing on high-priority search queries.
• We ensured regular updates to the post and event sections of the profile.

As a result of this comprehensive approach, Tarkashastra attained prominent visibility for relevant queries, leading to a notable increase in calls and messages directly through the business profile.

Youtube Growth

To enhance YouTube growth

• We underwent a strategic restructuring of the YouTube account. This involved optimising metadata with keyword-friendly terms, enhancing the visual appeal of the YouTube homepage, and organising content into various playlists.
• Collaborating closely with the Tarkashastra team, we crafted engaging YouTube Shorts and captivating long-form videos for the channel. This collaborative approach ensured that the content resonated with the audience, leading to improved engagement and reach.

These efforts yielded remarkable results, leading to a substantial increase in views and followers for Tarkashastra’s YouTube account. The improved engagement and reach significantly contributed to the channel’s overall growth and success.

Paid Growth

Solutions:

Here are some of the important elements of our holistic, long-term Google PPC strategy:

• We launched a targeted tarkashastra campaign focused on demographics and location, tailoring our approach to seasonal service demands. 
• Despite initial low website traffic and leads, we achieved significant results within three months.
• We generated over 908 unique phone call leads only from google ads  and nearly 150 form submissions, with an average CPC of Rs. 54.08. 
• To optimize costs without sacrificing efficiency, we bid strategically on all available campaigns and targeting types, adjusting bids at the keyword level.