How upGrowth Scaled Camu Digital Campus with Google & LinkedIn Ads Management

Solutions

Google Ads Optimization

• Smart Campaign Structuring
• Segmented campaigns into branded, competitor, and high-intent keyword groups.
• Implemented Performance Max campaigns to maximize reach and lead quality.
• Focused on geo-targeting for high-potential regions with strong demand for EdTech solutions.

Keyword & Bidding Strategy

• Conducted in-depth keyword research to identify high-converting queries related to LMS, SIS, and digital transformation in education.
• Applied AI-driven bid adjustments to optimize cost-per-click (CPC) and increase lead conversions.
• Integrated negative keywords to eliminate irrelevant traffic and reduce wasted ad spend.

Results

• 4.6% increase in conversion rates from Google Ads.
• 28% reduction in cost-per-acquisition (CPA).
• Higher search visibility leads to more qualified leads.

LinkedIn Ads Performance Optimization

Precise Audience Targeting

• Created highly targeted campaigns aimed at education decision-makers, including college deans, administrators, and IT heads.
• Utilized LinkedIn’s job title, industry, and company size filters to reach high-value prospects.
• Implemented retargeting campaigns to nurture previously engaged users.

Creative & Ad Format Strategy

• Designed compelling ad creatives with success stories, product walkthroughs, and institution case studies.
• Launched Carousel Ads, Sponsored InMail, and Video Ads to improve engagement rates.
• A/B tested ad copy and CTAs to determine the highest-performing messaging.

Results

• 1.2% increase in LinkedIn ad engagement.
• Higher lead quality, with decision-makers showing strong intent.
• Improved cost-per-lead (CPL) while scaling ad budgets effectively.

Impact & Key Takeaways

Through upGrowth’s strategic Google & LinkedIn Ads management, Camu Digital Campus achieved:

• Improved B2B Lead Generation: More high-quality leads from educational institutions.
• Higher Brand Visibility in the EdTech Space: Strengthened positioning among competitors.
• Optimized Ad Spend & Increased Conversions: Reduced CPL while maximizing lead potential.
• Scalable Digital Advertising Framework: Built a sustainable paid strategy for continued growth.