While the parent company of Merchter was already doing for B2B market, this was the first time they were launching into B2C segment. At this point, upGrowth had two main challenges to establish, first was the brand recognition and second the obviously the Sales!. It’s a totally different scenario to gauge and predict the taste of the consumer, the pricing and then the brand story, all these elements don’t play a role in B2B industry for our clients. This led us an opportunity to build an effective social media strategy to achieve our goal. Here are some of the important parameters we focussed to achieve the 6+ROAS in just a fortnight.