How upGrowth Transformed Vijay Patil School of Management’s Social Media Presence

Solutions

Content Strategy & Social Media Optimization

• Developing a Consistent Content Calendar
• Created a structured posting schedule covering key themes: academic excellence, student success stories, faculty insights, campus life, and industry collaborations.
• Focused on engaging formats, including infographics, student testimonials, faculty interviews, and interactive polls.

Optimized Content for Each Platform

• Instagram & Facebook: Used high-quality visuals, reels, and carousels to showcase campus life and student achievements.
• LinkedIn: Focused on professional and industry-relevant content, including alumni success stories and guest lecture highlights.
• Twitter & YouTube: Utilized short video clips, event recaps, and thought-leadership posts to enhance engagement.

Results:

• 120% increase in social media reach across all platforms.
• 60% growth in follower base, attracting more prospective students and industry professionals.
• Higher engagement rates, with interactive posts driving meaningful conversations.

Community Engagement & Brand Positioning

• Student & Faculty Participation
• Encouraged students and faculty to create and share user-generated content.
• Featured behind-the-scenes glimpses of classroom activities, projects, and corporate events.

Live Q&A & Webinars

• Hosted live sessions with faculty members and industry experts to engage prospective students.
• Conducted AMA (Ask Me Anything) sessions for students to address queries about admissions, career prospects, and the learning experience.

Strategic Hashtag & Trend Utilization

• Created branded hashtags to increase content discoverability.
• Participated in trending topics related to education and business leadership.

Results

• 40% increase in direct student inquiries through social media.
• Higher participation in webinars and live Q&A sessions.
• Stronger alumni engagement, leading to an improved digital reputation.

Performance Analysis & Continuous Improvement

• Data-Driven Social Media Analytics
• Monitored post-performance using key metrics like engagement rate, reach, and impressions.
• A/B tested different content formats to determine the most impactful strategies.
• Adjusted content and ad strategies based on real-time insights.

Targeted Social Media Advertising

• Implemented paid promotions to boost key campaigns, such as admissions announcements and virtual campus tours.
• Used audience segmentation to reach students based on demographics, interests, and career aspirations.

Results

• 80% improvement in paid ad ROI, maximizing budget efficiency.
• Better conversion rates on lead generation campaigns.
• Consistently increasing engagement month-over-month.

Impact & Key Takeaways

Through upGrowth’s Social Media Management Strategy, VPSM achieved:

• Enhanced Digital Visibility: More prospective students engage with the brand online.
• Increased Student Inquiries: Higher engagement led to improved admission inquiries.
• Stronger Brand Perception: Elevated VPSM’s positioning as a premier business school.
• Sustainable Growth Strategy: Established a content framework for long-term success.