How upGrowth Scaled Niiyaa’s Sales with Google & Meta Ads Performance Management

Solutions

Google Ads Optimization

• Restructured Campaigns for Efficiency
• Implemented Smart Shopping & Performance Max campaigns to maximize reach.
• Created separate campaigns for high-intent, retargeting, and brand-awareness audiences.
• Adjusted bidding strategies for cost efficiency and improved conversion rates.

Search & Display Ad Enhancements

• Conducted in-depth keyword research to refine targeting.
• Optimized ad copies with compelling messaging and strong CTAs.
• Implemented remarketing lists for search ads (RLSA) to capture high-intent audiences.

Results

• Achieved a 3.1% increase in Google Ads conversion rates.
• Reduced CAC by 31% through targeted optimizations.
• Improved ROAS (Return on Ad Spend) by 210%.

Meta Ads Strategy & Execution

• Advanced Audience Targeting
• Segmented audiences based on engagement, purchase behavior, and interest groups.
• Launched lookalike and retargeting campaigns to drive high-intent traffic.  
• A/B tested audience segments to refine targeting and reduce wasted spend.

Creative & Copy Optimization

• Developed high-converting creatives using product storytelling and user-generated content.
• Implemented dynamic product ads to personalize recommendations for potential buyers.
• Tested various ad formats (carousel, video, and static) to optimize engagement.

Scaling & Budget Allocation

• Applied AI-powered budget allocation to shift spending toward high-performing ads.
• Adjusted bids dynamically to capitalize on peak shopping periods.
• Utilized real-time analytics to make data-driven adjustments.

Results

• Boosted Meta Ads revenue by 80% within the first few months.
• Increased CTR (Click-Through Rate) by 2.5%, improving ad engagement.
• Lowered overall CAC while scaling spending efficiently.

Impact & Key Takeaways

Niiyaa experienced significant improvements:

• Higher Sales & Revenue Growth: Increased online sales with optimized paid campaigns.
• Optimized Ad Spend: Maximized ROAS while reducing acquisition costs.
• Scalable Advertising Framework: Built a sustainable paid ad strategy adaptable to market trends.
• Enhanced Customer Retargeting: Improved conversion rates with precise audience segmentation.