Transparent Growth Measurement (NPS)

Industry: Fintech | Provided Service: Search Engine Optimization

How we helped a fintech brand to rank at +15,000 featured snippets from 0 in 6 months


Fi. Money is an app redefining banking with a digital-first platform with its innovative financial products. They provide a financial app that comes with an in-built savings account. Embodied with cutting-edge tech, they help customers grow and organize funds.

Identified Challenges

Organic growth was a challenge for Fi.Money as they received traffic only from the branded queries. Obviously, very negligible keywords showed results on the Feature snippet result on the Google SERP.

empathy, research
Empathy, Research, Brainstorming & Plan

When Fi.Money approached upGrowth; they had an old-domain website generating traffic only on the branded keywords. They realized they could drive more potential traffic on the website and product pages organically. Feature snippet is one of the experiments we successfully implemented to fuel Fi.Money’s organic growth.





Our holistic SEO experiment-based strategy approach resulted in ranking at +15,000 featured snippets from 0 in 6 months.

upGrowth Solution

Feature Snippet Result
  • Feature Snippet Result within a 6 Month
  • 0 in 1st Month
  • 15K+ in 6th Month


Ayushi Jha - Content Growth at Fi

Of all the consultancies that we evaluated, upGrowth stood out for their expansive technical knowledge, clarity in initiatives and being metric-obsessed. Working together has been insightful and seamless and I would recommend liaising with them to accelerate any kind of growth efforts!

Pranav Karnad - Content & Communications at Fi

At the time of writing this recommendation, I worked with Amol for close to a year. I’ve found Amol and his team at upGrowth to be everything one could hope for in an agency partner. The team, lead by Amol, is experimentative in their thinking, proactive, and data-driven, and has time and again struck a balance between first principled thinking and experience-backed thinking. Above all, the one value that I’ve come to appreciate the most about Amol and his team is their proactiveness which has saved me and my colleagues a lot of precious time. Amol is also very organised, and communicative and possesses foresight to help us navigate both the everyday challenges and the strategic ones alike.

Ulfath Joad
Ulfath Joad - Content Strategist at Fi

I have worked extensively with Amol and his team on Organic Growth Strategy for a leading fintech brand. Kudos to his team for always being a step ahead of the curve and coming in with in-depth insights on what we’re doing right or wrong and what we need to do next. Amol’s knowledge of the SEO space, added with his execution skills, makes the perfect recipe for precise work, identifying and clearing blockers, and great foresight. Both his team and he are readily available to take on challenges, get feedback, and to problem-solve on the go! I’d highly recommend working with Amol and his team for a smooth SEO growth journey.

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