How we helped a fintech brand to rank at +15,000 featured snippets from 0 in 6 months

Brief

Fi. Money is an app redefining banking with a digital-first platform with its innovative financial products. They provide a financial app that comes with an in-built savings account. Embodied with cutting-edge tech, they help customers grow and organize funds.

Identified Challenges

Organic growth was a challenge for Fi.Money as they received traffic only from the branded queries. Obviously, very negligible keywords showed results on the Feature snippet result on the Google SERP.

Empathy, Research, Brainstorming & Plan

When Fi.Money approached upGrowth; they had an old-domain website generating traffic only on the branded keywords. They realized they could drive more potential traffic on the website and product pages organically. Feature snippet is one of the experiments we successfully implemented to fuel Fi.Money’s organic growth.

Solutions

First, we searched the targeted search query on Google and analyzed the current snippet i.e.
- Number of words and characters
- Content structure ex. list or paragraphs
- Boldened terms and phrases

There are 4 types of snippets: Paragraphs, Lists (Order/Unorder Lists), Tables, and Videos.
- Paragraphs – Paragraphs suggested 250 to 300+ characters.
- Lists – The article should contain different lists, i.e., ordered or unordered lists. The Unordered list was added in the H2/H3 tag. The ordered list was added in the H3 tag/depending on the content structure.
- Table – Calculations and numbers were added to the proper table format.
- Videos – Different youtube videos were embedded on the respective blogs.

With this experiment-based approach, we saw immediate & drastic improvement in keyword ranking for Feature Snippets SERP result. There was a better impact on traffic growth.

Testimonials

Ayushi Jha - Content Growth at Fi

Of all the consultancies that we evaluated, upGrowth stood out for their expansive technical knowledge, clarity in initiatives and being metric-obsessed. Working together has been insightful and seamless and I would recommend liaising with them to accelerate any kind of growth efforts!

Pranav Karnad - Content & Communications

At the time of writing this recommendation, I worked with Amol for close to a year. I’ve found Amol and his team at upGrowth to be everything one could hope for in an agency partner. The team, lead by Amol, is experimentative in their thinking, proactive, and data-driven, and has time and again struck a balance between first principled thinking and experience-backed thinking. Above all, the one value that I’ve come to appreciate the most about Amol and his team is their proactiveness which has saved me and my colleagues a lot of precious time. Amol is also very organised, and communicative and possesses foresight to help us navigate both the everyday challenges and the strategic ones alike.

Consultation

Execution

How we helped a fintech brand to rank at +15,000 featured snippets from 0 in 6 months

Brief

Identified Challenges

Empathy, Research, Brainstorming & Plan

Solutions

Conclusion

upGrowth Solution

Feature Snippet Result

Testimonials

Ayushi Jha - Content Growth at Fi

Pranav Karnad - Content & Communications

Consultation

Execution

How we helped a fintech brand to rank at +15,000 featured snippets from 0 in 6 months

Brief

Identified Challenges

Empathy, Research, Brainstorming & Plan

Solutions

Conclusion

upGrowth Solution

Feature Snippet Result

Testimonials

Ayushi Jha - Content Growth at Fi

Pranav Karnad - Content & Communications

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