Industry: Fintech | Provided Service: Search Engine Optimization

How we helped a fintech brand to rank at +15,000 featured snippets from 0 in 6 months


Fi. Money is an app redefining banking with a digital-first platform with its innovative financial products. They provide a financial app that comes with an in-built savings account. Embodied with cutting-edge tech, they help customers grow and organize funds.

Identified Challenges

Organic growth was a challenge for Fi.Money as they received traffic only from the branded queries. Obviously, very negligible keywords showed results on the Feature snippet result on the Google SERP.

empathy, research
Empathy, Research, Brainstorming & Plan

When Fi.Money approached upGrowth; they had an old-domain website generating traffic only on the branded keywords. They realized they could drive more potential traffic on the website and product pages organically. Feature snippet is one of the experiments we successfully implemented to fuel Fi.Money’s organic growth.





Our holistic SEO experiment-based strategy approach resulted in ranking at +15,000 featured snippets from 0 in 6 months.

upGrowth Solution

Feature Snippet Result
  • Feature Snippet Result within a 6 Month
  • 0 in 1st Month
  • 15K+ in 6th Month


Ayushi Jha - Content Growth at Fi

Of all the consultancies that we evaluated, upGrowth stood out for their expansive technical knowledge, clarity in initiatives and being metric-obsessed. Working together has been insightful and seamless and I would recommend liaising with them to accelerate any kind of growth efforts!

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