How upGrowth Scaled The Restack’s Growth with Google Ads Management

Solutions

Google Ads Optimization

• Campaign Restructuring for Efficiency
• Implemented Smart Bidding and Performance Max campaigns for better conversion rates.
• Designed separate campaigns for high-intent keywords, competitor targeting, and remarketing.
• Adjusted geo-targeting to focus on high-converting regions.

Keyword & Ad Copy Enhancement

• Conducted in-depth keyword research to prioritize cost-effective, high-intent search queries.
• A/B tested ad copies to improve engagement and Click-Through Rates (CTR).
• Integrated negative keywords to eliminate irrelevant clicks and reduce wasted spend.

Results:

• 4.5% increase in Google Ads conversion rates.
• 1.1% reduction in Cost Per Acquisition (CPA).
• Improved Ad Quality Scores, leading to lower CPCs and higher placements.

Landing Page & Conversion Rate Optimization

• Optimized Landing Pages for Better Lead Capture
• Improved page speed and mobile responsiveness to enhance user experience.
• Designed highly persuasive CTAs (Call-To-Actions) to encourage form submissions.
• Added case studies and testimonials to build trust and credibility.

Retargeting Strategy Implementation

• Created dynamic retargeting campaigns to re-engage visitors who didn’t convert initially.
• Launched personalized ad creatives with compelling offers for returning users.

Results:

• 5.2% increase in landing page conversions.
• 24% lower bounce rates, indicating higher engagement.
• Higher quality inbound leads from target decision-makers.

Impact & Key Takeaways

Through upGrowth’s strategic Google Ads Management, The Restack achieved:

• Increased Brand Awareness: More visibility among SaaS decision-makers.
• Lower Cost Per Lead (CPL): Optimized ad targeting to attract high-intent users.
• Improved Conversion Rates: Better-performing landing pages and lead forms.
• Scalable Ad Strategy: Built a framework to sustain long-term advertising success.